Building A Strong, Strategic Content Calendar: Tips For Scalable Success
Do you handle community management for your client or company? Do you manage a blog or run a public relations program? If you’re in charge of any sort of content and/or social marketing strategy – and if your goal is success (duh) – it is absolutely crucial that you develop a content calendar. An effective content strategy […]
Master (Title) Baiters! Can UK Headline Hyperbole Teach American Bloggers Guile?
I’m here for SES London, where I will have the pleasure of keynoting Day Three on Thursday. I notice America’s language gap every time I scoot across the pond. The UK’s colloquial dominance makes sense. After all, the Brits’ invented the English language, right? Pound for pound, effervescent embellishments after splendid magnification, UK newspaper headlines […]
A Guide To Writing Headlines For Not-So-Great Writers: 5 Tips For More Clicks
Writers and non-writers alike can agree, headlines are pretty dang important. With endless stories exploding across news sites and sauntering into our inboxes, headlines are our filters for deciding what we will and will not give our highly coveted attention to. The thing is, both writers and non-writers will also agree that creating click-through worthy […]
Sourcing B2B Content For Marketing Strategy! 11 Timeless Examples #FTW
Distributing optimized content for business marketing was foundational to commerce long before the Internet. As early as 1774, Benjamin Franklin, America’s first postmaster, is said to have marketed scientific and academic books by mail order catalog. Beginning in 1928, William Grainger began marketing motors, lighting, material handling, fasteners, plumbing, tools, and safety supplies primarily through […]
How to Optimize B2B Content Like A Champ! Tips From #SESSF
Welcome back! Day two of #SESSF live coverage continued with CEO of TopRank Online Marketing, Lee Odden’s presentation on Optimizing B2B Content Across the Sales Cycle. Lee did not go to the Search Bash networking event which means he A) missed out on the flash mob routine and B) was wide awake and raring to […]
Harnessing Headline Theories! Flashpoints To Final Polish
My content marketing mentors were marvelous gray-haired men and woman, who cut their teeth during the Mad Men era. They trained me to develop story headlines first by brainstorming quickly through numerous theory statements, choosing the appropriate concept to develop, and then taking time to build out a polished headline. The timeless premise is that […]
R.I.P. AdAge Power 150: Why We Don’t Believe Any More
One of the coolest marketing blog measurements on earth has been degraded in our opinion. The AdAge Power 150 has been reworked in response to the loss of PostRank as a key component. Recently purchased by Google, PostRank shut down their API service. Collective Intellect, another key API used in the Power 150 formula, shuttered […]
Gussy Up Your Content! #SESSF Tips for Making Stale Content Sexy
Whether you believe online content is king, queen, or almighty empress of the universe, one thing’s for sure: content is sexy. Or, at least, it should be. How else can it be expected to gain attention from social communities, garner traffic, eyeballs, links in abundance, and eventually translate to new business? Of course, we don’t […]
Why Content Creation 3-Ways Are 1 Smart, Sexy Strategy
The beginning of the end of Day 1 at #SESCHI 2010 found some marketers fidgeting in their final session rooms, anxious to get to the cocktail reception (free-drink tickets clutched tightly in clammy hands…). But it’s safe to say that those attending the “Delivering Great Content” panel were more anxious for the strategies sure to be […]
Think Outside The Blog: Tasty Tips For Feed SEO
As with many facets of technology, when it comes to SEO, the times they are (always) a-changin’. What was once advised by mostly technical means, search engine optimization has evolved to be noticeably impacted by more social elements, for example, blogs. Generating fresh content and comprehensive feed syndication are killer ways to help enhance your […]
