Stop Developing Brain Dead Content. Give the People What They Want.
The demand for desirable content that connects customers with brands is nothing new, but its mammoth progression, especially online, has left some marketers squeezed for content ideas. Many of us understand the need to develop fantastic content that excites customers, builds brand affinity, engages and drives customer acquisition, but how do we generate a never-ending […]
Start With Content: The Holy Matrimony of PR & Marketing
Public relations and marketing have more often than not acted as separate entities. On the one hand, marketing folks work hard to drive winning conversions and generate leads while the PR team works to increase visibility by telling the company’s story, garnering interest through media placements and helping monitor and protect the brand’s reputation. However, […]
The Complete Content Marketer’s #MozCon Manifesto, Part 2: Promote & Measure
Welcome back to our MozCon manifesto. This post continues our two-part series on content marketing takeaways from MozCon 2014, organized into a four-step process. Part 1 covered the conception and creation stages of content marketing, as well as the reasons to do it in the first place. In part 2, we’re covering promotion and measurement—two […]
The Complete Content Marketer’s #MozCon Manifesto, Part 1: Conceive & Create
Last month, AIMCLEAR had the pleasure of attending MozCon, a search, social and content marketing conference hosted by the fine folks at Moz. MozCon is a conference unlike most. There’s one track, so no shifting between session rooms. Yes, that means the creatives had to bear with the who-the-hell-is-JSON-and-his-friend-MQL geekouts, while the techies had to […]
Content Marketing Geek Out! Should Social Posts Target Multiple Audiences & Intersecting KPIs?
Surfing Twitter last week, an active Twitter user pitched an excellent question @AIMCLEAR. She asked should social media messaging be targeted to a singular objective? Or, can social messaging target multiple audiences and objectives? The question was thought-provoking and pushed our content marketing geek buttons. This article offers our slant on multi-audience, multipurpose social content […]
Launch a Holistic Video Campaign with Manny Rivas! A Preview from @MnSearch
MnSearch, or the Minnesota Search Engine Marketing Association, is foundational in leading the charge to advance search skills among online marketers in the state. When Manny Rivas, AIMCLEAR Online Advertising Director, was asked to speak at a local event earlier this year, he jumped at the opportunity to share his expertise on Video Strategy and […]
Social Media Content Pitch #Fail! Avoiding Arrogance & How To Humbly Ping Others
When does social content promotion cross the line to become spam? One bright red line is when a user arrogantly pings other users. Â This post highlights content pitching worst practices and offers humility-based solutions that work. Having just attended the vaunted #NMX conference (New Media Expo/blogworld), we were moved by how deeply magnanimous speakers and […]
Be a Social Pro! How to Manage & Implement the Ultimate Content Calendar Strategy at #SMX Social
Welcome back to more of AIMCLEAR ‘s SMX Social coverage! Day two of SMX Social was just as eventful (if not more) than day one. Folks were a bit Vegas tired (if you know what we mean) but still eager to learn. We had the pleasure of sitting in on an excellent session in the AM […]
Bringing Sexy Back To Your Content Strategy: Actionable Tips From #SESSF Day Two
Welcome back to AIMCLEAR‘s continuing coverage of #SESSF 2013! After a stimulating day-two keynote with Patrick Thomas and surprise guest, Matt Cutts, talking tough calls on content this morning, it was a seamless transition for those who stuck around for Driving Value from Earned Media through Quality Content. Read on for actionable tips and best […]
Time-Saving (& Free!) Curation Tools For The Modern Multitasking Content Marketer
Whether you’re outlining a roundup post for your blog, drafting a company newsletter or piecing together a content calendar, curation is a critical step in the writing process. And you don’t have to tell us – we understand finding content that is not only relevant, but high quality, can take a whole lot of time. […]
