Anyone who depended on free facebook organic prominence, expecting it to last, must be new to the Internet marketing industry :)
On January 11, Mark ZÂ shared that Facebook will show “less public content like posts from businesses, brands, and media” in your newsfeed. There’s been an onslaught of complaints from publishers, brands, journalists and other invested players. From a FB user perspective, less publisher content may be a good thing. Lots of FB users want to […]
Content Marketing Audit 101: Spotting Gaps & Identifying Opportunities
As the saying goes, “You don’t know where you’re going until you know where you’ve been.” The same rings true for content strategies. Like any campaign, understanding what worked, what didn’t and what areas were missed can lead to an improved process moving forward. Recognizing that a content strategy isn’t living up to its full […]
Content Marketing HOME RUN: Convincing The CEO To Give It A Go
Communicating with the C-suite requires a level of financial wizard speak — language that goes beyond new shiny things, industry trends, and gut feelings and into the realm of red and black. The fact is, content, when done correctly, does provide a worthwhile return on investment. But that has to be communicated to the head […]
Right Brain, Left Brain Marketing: Appealing To The Sensitive, Gorgeous Humans Behind The Data
Performance marketing is inherently binary and generally defined by specific outputs to inputs. Considering revenue is a stark reality, it’s fairly easy for marketers to get caught up in figures and dissociate from real humans behind the metrics. It’s worth pausing to question: Does a data-only mindset limit the capability of marketers to truly relate to […]
9 Tips For Building Marketing-Friendly Websites
Creating a new website is a big step in the growth of your company. When done right, it can serve as a valuable marketing platform and reliable resource for your customers (current and potential). Unfortunately, all too many organizations fall short of the mark, instead creating what is only an illusion of a marketing-friendly site. […]
#Copywriting ALERT! 902 Headline Banging Words, SRSLY
When it comes to copywriting, headlines often make the difference between rock star heroes and wanna-be writer duds. The premise is simple. Compose a great headline and potential readers notice. Boom! We’ve assembled a list of banging words to use composing ad, blog and article headlines, likely to distinguish professional from amateur copy when well used. How To Use The […]
Writing Technique #26: Equivocation & The Oft Splendid Art Of Defensible Journalism
The word “equivocation” has negative connotations to some. To equivocate, sometimes means concealing the truth. Obviously, choosing ambiguous language to mislead, prevaricate or hedge may be deleterious. That said, righteous equivocating can be the thoughtful, meticulous writer’s best friend. While most writers can agree taking a firm stand when appropriate is the right thing to do, this article offers a suggested equivocation-playbook to help […]
Creative Inspiration To Differentiate! Key Messages & Packaging
One of the first questions we ask prospective clients is, “What makes your product or service superior, exceptional, unique, distinctive, extraordinary, brilliant, cooler and/or whatever?” Who would have thought we could rediscover universal PR, marketing, advertising truths set in a lovely dairy-induced photo-essay. When it comes to yogurt, Greek seems to be the new black. […]
S.C.R.E.A.M – Social Content Rules Everything Around Me
Most digital marketers have at one point or another undertaken the task of attributing a value to social media and likely dealt with this question: “Social Media is great for interacting with customers and sharing information, but is it worth investing in to make money?” The simple answer is YES, YES, YES!!!! In this blog […]
10 Powerful Content Hacks from Art History: A #Pubcon 2015 Recap
The AIMCLEAR team was in Las Vegas last week for three jam-packed days of digital marketing at Pubcon. What does art history have to do with content marketing? In “Hacking Art History Will Make Your Content Stand Out,” Katy Katz, content director at Inturact, proved that marketers of today can learn a few tricks from […]
