Inbound PR: Pulling Media Mind Share With Content & Big Data
Over the last few years, social ads and retargeting have taken the online marketing world by storm. These technologies can be leveraged in fantastic ways to service KPIs traditionally associated with public relations. This is not to minimize the importance of awesome content and organic outreach. However, paid amplification of terrific content is an important […]
Social #PPC Buyer Beware! Why Fancy #SEO Content Agencies Now Quietly Peddle Paid
It’s one of the online marketing industries waggish little secrets. One organic-only SEO/content marketing agency has a new Paid Media VP and services highlighted on their website now also focus on PPC. Another top online marketing agency, famous for organic-only content and SEO thought leadership, has been quietly hawking Facebook Ads for years and become […]
AdWords #PPC Hack 53: Exploiting Google Instant
Google’s semi-radical shift, to-instant-while-you-type SERPs, mostly served to codify the dumb-em-down effect caused by herding users via the search suggest Ajax box. In tandem with Google’s sad business decision to neuter the AdWords Keyword Tool, all but the best PPC marketers are now funneled to operate predominantly on the short tail. This represents big G’s […]
Adwords Grows Up! Formats, Sitelinks & Universal
There’s an old adage – If it ain’t broke, don’t fix it, unless you are carefully able to fix it in ways that helps all parties who use it & also it will make you more money, then you should think about trying to fix it, so good luck with this. Google essentially took this […]
SEM Means Search Engine Marketing, Not PPC!
There was a palpable hush in our AIMCLEAR rotunda office yesterday afternoon as, *gasp,* I finally caved personally to incorrect usage of of the initials “SEM” to humor our PPC client. Sadly in this wacky world of nearly indistinguishable acronyms, abbreviations and cryptic terms there’s a colloquial tragedy afoot. Even the New York Times got […]
Knol & Personalized Page Rank: Incursions or Future Google SEM Essentials?
This is a guest post from Joe Lucas, who many of you know as one of the talented ClickTracks Analytics (now owned by Lyris) Pro Services engineers. Joe is a bright technical mind in the conversion tracking analytics business. We’re pleased to have his take on Knol along with Google’s experimental Personalized Page Rank. Knol […]
Panama Click Source Quality Tweaks
Lawyers quip about “selling the other party a vest with no arms,” which means ceding the opposition a settlement solution which sounds accommodating but gives up little. Yesterday’s Yahoo Search Marketing announcement regarding discounted PPC click-throughs for low value traffic could be just that. The source quality tweaks purport to address the sometimes fuzzy value […]
SEM Links for Lunchtime Mobile Reading
Here are few SEM links from blog land to read over Lean Cuisine Measuring Pay Per Click Performance Search Marketing Standard Magazine Handing Over the Keys to Your Google AdWords Account What is the safest way to delegate those responsibilities to a third-party company? Yahoo Being Sued For Faulty Ad Platform Search Engine Watch Blog […]
The Collision of Television and SEM
I am pleased to announce a new series of articles regarding the convergence and consolidation of media channels. Since traditional channels like broadcast, print, and cable are folding into the Internet at an ever increasing rate this topic has become incredibly relevant. Like everyone else in my age group (don’t ask don’t tell) most of […]
Giddy Up in the Mobile Search Wild West
There has been a lot of buzz lately surrounding the field of mobile search. At SES conferences and in subsequent web presentations I’ve seen Chris Sherman do informal polls of audience SEM firms. He asks which of us already include mobile search strategy in working with our clients. The majority of SEM firms say “not yet” […]
