AdWords Shopping Campaign PPC Compendium: Questions for Success
Since Google’s evolution from a free to paid product listing service, advertisers have rolled with the punches, adapting new strategies with every enhancement (or detraction) Google bequeathed. Answering the prayers of retail-centric communities, Google’s creation of Shopping Campaigns in late October 2013 gave sellers insight into deeper product-level (+ benchmark!) data than ever before. The […]
Retargeting 3.0: Sequential Ad Messaging & Customer-Centricity
Have you ever found yourself the victim of a poorly designed and executed retargeting campaign? Who are we kidding, of course you have. Abusive retargeting is like chugging ipecac syrup; it will immediately make you toss your cookies. Worse yet, obnoxious retargeting can alienate potential customers and devalue brand equity for a company of any […]
Hey Google, Is That Uber Organic Maps App Thingy A Native Ad? Need #Disclosure?
Google mobile Maps application seems to be blurring lines between giving directions and possibly native ads, in support of upstart on-demand car service Uber. Keep in mind, Google Ventures invested $258 million in Uber last year, which was one of Google Venture’s largest deals ever. This post includes screen captures showing “Get an Uber” suggestions inserted […]
Bad #PPC Kitties! Systematic AdWords Structure Illustrated
Introduction Like anything cool, PPC display placements are aggregated data targetable in layers. It’s important to appreciate, logistically, how these layers impact reports and how to employ the data as a tactical advantage. Analogy Let’s use the familiar analogy of a warehouse that stores and ships kittens. Our campaigns are the warehouse, and adgroups are sectors in […]
Gorgeous Retargeting Filters! Merging Search & Psychographic Ads
Working at AIMCLEAR means we’re blessed with daily opportunities to take zoomed-out snapshots of marketing systems, from simple structures to epic enterprise-organisms. The most basic audit questions are easy. “Does this marketing system generate enough conversions or not?” “If not, then why?” As front-line auditors there’s not always tons of time for assessment, which is […]
The #PPC Magic Kingdom: Keys To Constructing Thematic Campaigns
Building a paid search campaign is by no means a simple process. There are a lot of moving parts within ad platforms themselves. If you tack on business objectives, goals, and needs, it’s easy for your organizational process get muddied quickly. This post outlines methodology for building campaigns using major themes in a business’s product […]
10 Kevlar #PPC Analyses & Processes For A Bulletproof Account
Establishing clear-cut process is the underpinning of any successful PPC program. Don’t get it twisted, this isn’t a Ronco Rotisserie, to “set it and forget it” would be to get oneself burned. Regular performance sweeps and optimizations are necessary to ensure positive directional account health. Business objectives vary within and across industry verticals giving way […]
Pin The Tail On The User With Big Data at #SESCHI!
Welcome back to AIMCLEAR‘s continuing coverage from SES Chicago! Day 2 may have been bleak outside with a bit of rain and wind, but the fire continues to burn brightly in the minds of marketers here at the conference. We attended Big Data Uncovered: How to Gather, Analyze, & React to New Customer Behavior, moderated by […]
The Definitive Share Of Voice Guide: PPC, SEO, Social & Multi-Channel SOV Models
Share of voice (SOV) essentially means comparing your crucial performance metrics against those of key competitors’. Which metrics are compared is up to the individual marketer and/or as preset in various SOV tools. It’s best to start by saying that share of voice means different things to different marketers. Share Of Voice: A Core Definition […]
25 SRSLY Clutch Google AdWords Enhanced Campaign #PPC Blog Posts
Unless you’ve been under a rock for about a week, you already know that Google has evolved AdWords by launching “enhanced campaigns.” Google has taken a step towards making it fundamentally easier for marketers to handle ad campaigns deployed across multiple devices. There’s a lot of debate out there amongst pros and industry pundits. Some […]
