Category: Paid Search

This category has 51 posts

Knol & Personalized Page Rank: Incursions or Future Google SEM Essentials?

This is a guest post from Joe Lucas, who many of you know as one of the talented ClickTracks Analytics (now owned by Lyris) Pro Services engineers. Joe is a bright technical mind in the conversion tracking analytics business. We’re pleased to have his take on Knol along with Google’s experimental Personalized Page Rank. Knol […]

By on December 28th, 2007

Panama Click Source Quality Tweaks

Lawyers quip about “selling the other party a vest with no arms,” which means ceding the opposition a settlement solution which sounds accommodating but gives up little. Yesterday’s Yahoo Search Marketing announcement regarding discounted PPC click-throughs for low value traffic could be just that. The source quality tweaks purport to address the sometimes fuzzy value […]

By on June 5th, 2007 3 Comments

SEM Links for Lunchtime Mobile Reading

Here are few SEM links from blog land to read over Lean Cuisine Measuring Pay Per Click Performance Search Marketing Standard Magazine Handing Over the Keys to Your Google AdWords Account What is the safest way to delegate those responsibilities to a third-party company? Yahoo Being Sued For Faulty Ad Platform Search Engine Watch Blog […]

By on May 15th, 2007

The Collision of Television and SEM

I am pleased to announce a new series of articles regarding the convergence and consolidation of media channels. Since traditional channels like broadcast, print, and cable are folding into the Internet at an ever increasing rate this topic has become incredibly relevant. Like everyone else in my age group (don’t ask don’t tell) most of […]

By on May 9th, 2007 2 Comments

Giddy Up in the Mobile Search Wild West

There has been a lot of buzz lately surrounding the field of mobile search. At SES conferences and in subsequent web presentations I’ve seen Chris Sherman do informal polls of audience SEM firms. He asks which of us already include mobile search strategy in working with our clients. The majority of SEM firms say “not yet” […]

By on May 3rd, 2007

Search Marketing: More Than the Internet

“Search” Is Not Just About The Internet anymore. Search means people actively looking for things, no matter where they go to do so. Whether our audience is reading the newspaper in the barber’s office or social bookmarking a website on technorati, to know precisely what people search for, the words they use to ask, and […]

By on March 13th, 2007