5 Super-Actionable Facebook Messenger Marketing Tactics to Try Today
AIMCLEAR loves making space on our blog for contributed posts from our friends, partners and competitors in the marketing landscape. There are so many brilliant marketers we admire and with whom we interact on our travels around the world. This week, we open the door to the venerable Larry Kim, whose latest endeavor – MobileMonkey […]
Today’s Shadow Brokers: Facebook’s Data Sharing Loophole Ripe for Exploitation
What if I told you there is still a data loophole of sorts that exists on a platform billions use every day, that any unscrupulous advertiser could exploit? A couple weeks ago, I saw a wonderful thread on Twitter, dissecting why the sharing of data in light of the 2016 elections is a big deal. […]
“Social Proof is B@$&@#%!” FALSE. Facebook Analytics Raises the Bar While Still Working Against Itself.
“Social proof doesn’t mean anything.” “I don’t care how many people like my ads, we need to sell stuff.” This kind of myopic viewpoint regularly guts paid social campaigns that would otherwise become hugely successful. I know what you’re thinking (and on the surface, seems accurate):Â “My goal isn’t social interaction, I need sales.” Why assume […]
Facebook Targeting High Wire Balancing Act! Discrimination vs Tight Targeting
A high profile – and potentially high stakes – lawsuit put a spotlight on potential discrimination challenges confronting social media marketers. The ACLU launched a formal complaint this week with the Equal Employment Opportunity Commission (EEOC), claiming Facebook allows bias against women and other groups in relation to marketing for jobs. This lawsuit may likely have […]
Evocative Targeting Layers, Vertical Creative, & Being a Good Warlock
Marketers are living in fascinating, regressive times. While privacy challenges have been simmering for years, Cambridge Analytica tipped over the cauldron when it stole data from Facebook, merging individuals’ personality tests with baseline Facebook profile data. Based on a persona segmentation schema called O.C.E.A.N (Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism), this data was used to […]
Target SPECIFIC (/KNOWN) Individuals – Twitter’s (Unbelievable) Targeting Secret
There’s been quite a flap over Facebook data privacy lately. The political establishment’s fixation on Facebook is ironic to hardened marketers. Whilst Mark Zuckerberg testified before Congress last week, paparazzi snagged pictures of his printed session cheat sheet. Those prep notes suggested Facebook’s CEO was ready to throw other digital channels under the bus. Yep, […]
Facebook Split Testing: More Options, Fewer Problems
Facebook split testing has traditionally been pretty difficult to execute…and often not worth the investment (in time or money) to structure a campaign for scientific results. Now the game is changing. Facebook’s latest split testing update makes it much easier for advertisers to step up their marketing games in a big way. A View of […]
RIP Facebook Custom Audience Insights (for now), Northeastern’s Bug Bounty Bullseye, & Workarounds
Facebook has removed the ability to analyze Custom Audiences everywhere it was previously possible (API, Audience Insights, Campaign Reach, etc.). This development is troubling on a few levels. This post explains the cause, ramifications and offers workarounds, so we can still gather FB data about audiences. The solution is not elegant as straight-up study of […]
EXPOSED: Fake Facebook Pages Used to Cloak Ad Origins
Recently spotted in the Facebook News Feed was this sponsored link ad from Facebook Page Coupons & Cabernet. Leading to this URL, which I’ll leave here in all its kangaroo-tagged glory: An obvious lead-gen blog post written by a mysterious, yet oh-so-relatable “I” on wikibuy.com/blog. Checking out wikibuy’s blog, it’s full of types of “blogs” you […]
Anyone who depended on free facebook organic prominence, expecting it to last, must be new to the Internet marketing industry :)
On January 11, Mark ZÂ shared that Facebook will show “less public content like posts from businesses, brands, and media” in your newsfeed. There’s been an onslaught of complaints from publishers, brands, journalists and other invested players. From a FB user perspective, less publisher content may be a good thing. Lots of FB users want to […]
