Facebook Job Title Debacle: Alternate Targeting & Workaround Hacks
Employment targeting in Facebook is a little…messy…right now. ProPublica set off a firestorm in September 2017 after it caught Facebook allowing advertisers to target anti-Semitic audiences, effectively allowing the social network to profit from hate. Confusion followed. Self-reported employment targeting fields were said to be gone, but as we discovered, they really weren’t. Incidentally, the […]
Influencer Marketing: Expand Your Flock With Social Media Targeting & Tactics
Influencer marketing is all the rage, yet it’s definitely not a new concept. Even so, plenty of digital marketers are missing out on key social media methods to get in front of the influencers they’re after. Case in point: Google trends shows hyper growth in influencer marketing over the last 18 months. When you overlay […]
Contrary to Reports: What Facebook REALLY Did About ‘Jew Hater’ Targeting
Facebook removed important B2B psychographic targeting following ProPublica’s bombshell assertion that they were able to target self-proclaimed “Jew Haters” (and more), but here’s why Facebook advertisers keen on psychographic targeting like job titles, employers, and education should rest easy. Read on. Bloomberg and many other outlets have reported Facebook’s corrective measure was to remove education and employer targeting […]
LinkedIn Targeting Dirt: Haters, Terrorists, Slanted Judges, Intel Ops, Foreign Nuclear Engineers & MORE!
Facebook has taken a lot of heat for advertisers’ ability to target haters, extreme political views and other psychographic hyperbole. Recent media interest is amusing to us because we’ve been documenting each generation of Facebook Ads political extremism (2009) and other radical psychographic targeting for years. LinkedIn has similar extremist targeting problems on the advertising side (LinkedIn […]
Obliterate Facebook Targeting Overlap! | Step-by-Step Guide To Ditch Audience Duplication
You run a lot of Facebook ad campaigns, and you’re dang good at it. You’re mastering the art of audience intake, taking advantage of financial targeting segments, and implementing killer retargeting strategies. Great job! Seriously. Have you ever thought about advertising oversaturation, cannibalization, and general ad fatigue as byproducts of audience overlap? There’s nothing to […]
30 Facebook Financial Targeting Segments to Master When Money’s on the Brain | Psychographic Hot House
Financial attributes are a key part of the psychographic marketer’s targeting toolkit. Slicing an audience based on banking and spending habits helps zero in on the users you want to buy a product, and it weeds out people you likely don’t. If you’re selling high-end home entertainment systems or investment services for the ultra-wealthy, your […]
Mine LinkedIn Psychographic Data via Sales Navigator Easter Egg
Classic Linked Premium Accounts have taken flack lately. Yep, LinkedIn gutted Premium accounts, moving out and enhancing advanced search, alerts, plus adding supple new features. The new-and-improved LinkedIn Premium is Sales Navigator. Cancel Premium. Run, don’t walk. Sign up for Sales Navigator. Sales Navigator is deeper than old Premium accounts, most notably in our ability […]
Run Predictive & Branding Social Campaigns When Search CPC is TOO DAMN HIGH | Psychographic Targeting Hot House
Emergency home services such as plumbing and appliance repair are the bread and butter of search PPC for one obvious reason: intent. When faced with a burst pipe gushing near-freezing water, most of us aren’t hopping on Facebook for help. Nope, it’s straight to Google with a “plumber [city]” style search. As a service provider, […]
5 Facebook Engagement Retargeting Strategies That Don’t Suck | Psychographic Targeting Hot House
It’s no secret why Facebook dominates the social marketing landscape: superior audience targeting options for advertisers. In today’s edition of the Psychographic Targeting Hot House, we’re going to look at how to build Facebook custom audiences based on Facebook engagement, and creative ways to use them to their full advantage. Facebook page engagement custom audiences […]
The Occupational Psychographics of LinkedIn Psychographic Professionals
Psychographic variables are attributes connecting users’ interests, affinities, proclivities, politics, biases, religion, peccadilloes, sexuality, financial status, purchase intent, education, freaky stuff, car ownership, house size and thousands of other common (plus off-the-beaten-path) layers. Some intellectuals also refer to them as IAO (interests, activities and opinions) variables. Occupational psychographics profile a user’s workplace, employers, job description and other variables. […]
