Twitter Tax Season Psychographic Targeting! 6 Money Segments | Hot House
Benjamin Franklin often gets the credit for the saying, “Only two things in life are certain: death and taxes.” However, according to The Yale Book of Quotations, Christopher Bullock wrote in “The Cobler of Preston” (1716), “‘Tis impossible to be sure of any thing but Death and Taxes.”  Fun fact: Ben was only 10 years […]
Find & Target Mid-Level Influencers to Ride the Ripple Effect | Psychographic Hot House
Wouldn’t it be great for your brand to be featured on “Ellen,” talked about on “Good Morning America” or written about in the Wall Street Journal? Of course it would. AIMCLEAR has been successfully brainwashing branding to journalists, column editors, show producers and beyond for years. While major publication placements are often seen as the […]
YouTube Daydreams With New VR Headset App & Facebook Moves Advertising To Messenger | Social Marketing Cluster Facts
YouTube rolls out new app for Google’s VR headset, Facebook takes native advertising to Messenger and Snapchat gets ready to deploy vending machines (kind of). Get the details — watch SMCF! Transcript: YouTube took the full step into virtual reality with a brand-spankin’ new app for Google’s VR headset, Daydream. The standalone app was built […]
Top 5 Facebook #FAILS Flagged in Ad Account Audits | Psychographic Hot House
Ever wonder how your Facebook ads account stacks up against the rest? The AIMCLEAR social account management team put our heads together and came up with five frequent blunders we see when auditing social media accounts. While none of these will bust your budget or kill your cred’, fixing them will make management much more […]
Facebook Steps Up Carousel Ads & LinkedIn Lets You Snoop On Salaries | Social Marketing Cluster Facts
Facebook is now giving publishers the option of choosing TEN photos in carousel ads, Twitter gives companies a leg up on direct message communication and LinkedIn gives users the chance to see what they’re worth. Dig in — watch SMCF! Transcript: Snapchat is renewing its partnership with the NBA and plans to triple content […]
Facebook Targeting Rabbit Hole: Parents of College Students | Psychographic Hot House
The National Center for Education Statistics projected that about 20.5 million students were expected to attend American colleges and universities in fall 2016. With between one and four potential parents, stepparents and/or guardians in their lives, we’re looking at 20.5 million to 82 million parents of college students in this country. That’s a tempting and […]
Social Targeting Psychographics Stack-Up — What You Can & CANNOT Target (as of NOW*)
The channels in which marketers decide to invest media spend are crucial to realizing optimal, efficient ROI. I can’t tell you how many times I’ve smacked my forehead when a client said they’ve already pre-paid $XX,XXX in channel Y (which always has to be used by a certain date or it disappears… SRSLY? WTF?) when […]
Twitter Ads Objective Head-to-Head for Branding Campaign Wins | Psychographic Targeting Hot House
Twitter ad campaign objectives are pretty straightforward: You can drive traffic to your site, grow your following, increase engagement or promote an app. But what if you’re running a branding campaign? Which campaign type should you use to maximize impressions? Twitter says its Tweet engagement objective should be used to build business awareness, but we […]
[NEW] Facebook Custom Audiences Now Match 14 Data Points | Psychographic Targeting Hot House
Facebook has enhanced custom audience match rates for customer files. This is exciting news for performance marketers looking to retarget leads from lead-gen campaigns, trade show booths, etc. (If you’re new to Facebook custom audiences, hop down to the bottom for a wee tutorial!) Previously, retargeting by customer files looked at email addresses, phone numbers […]
Nab Snapchat Followers Through Psychographic Cross-Channel Targeting | Hot House
With a global user base of 150 million people and growing, Snapchat has brands, moms, consumers and marketers taking note (Instagram is even taking code). While brands are rushing to the platform to snap away all day, if there are no followers to consume the content, the response rate will be hopes and dreams. Without […]
