Pokemon Go Eyes Sponsored Locations, LinkedIn Looks To Video | Social Marketing Cluster Facts
Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Pokemon Go eyes sponsored locations, LinkedIn flirts with video, YouTube enhances shopping and Facebook Messenger bots take over — sort of. Watch SMCF! Transcript:
Facebook Moves To The Friend Zone, Twitter Debuts Ads Manager Beta | Social Marketing Cluster Facts
Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Facebook bots are on the rise, Pinterest rolls out the shopping cart and Gretchen’s got the goods on Twitter’s new Ads Manager beta. Want more? Watch SMCF! Transcript: Twitter […]
Capitalize On Instagram Engagement With Remarketing | Psychographic Targeting Hot House
Many social marketers know how to remarket site traffic using Facebook ads, and advanced pros are crushing it with dynamic product ads. But many marketers are missing a HUGE opportunity: remarketing site visitors on Instagram via Facebook ads. With over 500 million members and 300 million daily users, Instagram might just be a place to […]
SMASH Sales with Facebook Buyer Targeting Personas PART 4 | Psychographic Hot House
Marketers, we’re finally here! The fourth and final post of our compendium to Facebook Purchase Behaviors, AIMCLEAR‘s Facebook Purchase Behavior Buyer Psychographic Profiles. Any display or social marketer worth their salt know: Facebook brims with buyer behavior (based on REAL purchasing data) and can be a powerful tool in any brand’s sales funnels or brand […]
Social Exclusion Targeting! How to Map Negative Search #PPC Keywords to Social Psychographics | Hot House
Negative keywords are BUTTER to search marketers’ bread. Excluding irrelevant and information-only queries from search campaigns helps performance marketers focus the audience and preserve precious PPC budgets, making keyword exclusions a highly valued targeting feature. Smart social marketers are using the same negative keyword logic from search and mapping to social campaign, however this tactic […]
Facebook Beacons. What the *$!@? 8 Resources for Proximity-Based Marketing
It’s about the size of a good cookie. A white square, with pointed edges angled downward. It’s beautiful technology. It’ll sit on a table or hang on a wall, or even from the ceiling. What is it? It’s a Facebook Bluetooth beacon, and it’s a POWERFUL tool for a brick-and-mortar businesses that want to connect […]
Social Psychographic Targeting Hot House | Where Does The Data Come From?
If knowledge is power, then Facebook, Twitter and LinkedIn are basically Power Rangers. These social media superheros mightily morph marketing minds with intuitive audience insights, hyper-focused targeting options and ever-evolving layers of data. How do they know so much about their vast network of users? By mastering declared, inferred and third-party data. When properly combined, […]
Pinterest Targeting Reach AMPED! 4 SMART Tactics | Psychographic Hot House
Four data-driven tactics to increase Pinterest ad reach with SMART keyword targeting.
Visual Content: Video & Picture Perfect Marketing [Infographic]
With so much noise in today’s social media landscape, it takes creativity and imagination to catch people’s attentions. What better way to stand out in the crowd than through enticing visuals in social media that rise above the rest. AIMCLEAR Account Manager Rachel Malone-Olson and Avalaunch Media Founder Matt Siltala gave the Zenith Conference crowd […]
Snapchat Takes The Daily View Lead & LinkedIn Advertising Takes Off | Social Marketing Cluster Facts
Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week? Snapchat views reach 10 BILLION PER DAY, Pinterest strives to improve its digital marketing platform and YouTube is working on an online cable service. Watch SMCF! Transcript: If […]
