Category: Psychographics

This category has 68 posts

March Madness! Which NCAA Conference Has The Worst Underage Drinkers On Facebook?

With March Madness upon us, we decide to have a little fun and research which NCAA Division I basketball conferences sport the the highest percentage of underage students who are stupid enough to admit it on Facebook. Read on for the dirt!

By on March 17th, 2011

Facebook Military & Congressional Gays Who Do Ask & Tell

Facebook American Military employees openly disclose sexuality to advertisers. So do United States Congressional employees. Many folks, on both sides of the “Don’t Ask Don’t Tell” debate, most likely feel strongly in light of today’s Senate decision a step towards repealing the long-controversial American Military policy on homosexuals.  We’ve been tracking the conversation in Facebook. […]

By on December 18th, 2010 5 Comments

Facebook Marketing to the (Lunatic) Political Fringe

Labor Day is over and the final push for Midterm Elections is here, with the media & candidates whipping up political parties into a polarizing frenzy. Whether you are a divisive mastermind looking to stir the crazy pot or a candidate hoping to clear up some slung mud, political Facebook ads are your friends amongst […]

By on September 10th, 2010 7 Comments

Manipulating User Behavior: Hot Triggers & Human Psyche

Welcome back to Day 2 of #SESSF! For some, the morning kicked off with a swank hotel breakfast; some began with a Venti Mocha Frappuccino; others still were groggily clawing at Andy Beal as he walked up and down aisles doling out mini packets of asprin. But no matter what chow you consumed at the start […]

By on August 18th, 2010

191,320 Facebook Lesbians, Pot Smokers & Foot Fetishes

photo credit: pinkiwinkitink Just to prove that we shouldn’t say “Facebook” and anonymity in the same sentence. These numbers plain and simple don’t lie. Here’s data profiling Facebook users “interested” in Lesbians, weed and those who (ummm…) love their feet in the UK.  Don’t eat them all at once.  (Disclaimer: We’re not passing judgment so […]

By on June 8th, 2010

Don’t Slap Rainbows: Diversity Marketing Realness

Dear Marketer-folk: You’re missing serious demographic opportunities. The dual income gay & lesbian household, the force-of–nature purchasing power of latino consumers, teens, tweens & African Americans. You’ve probably read the NYT articles or some Adage infographics on these demographics, but if  these recent advertising efforts are any indication, the boat = still missed. Paid Search […]

By on March 4th, 2010

Bad Economy? Party Like 1999, Market Like 2009

In this SES New York session, veterans of  the first online marketing downturn discussed strategies that helped them survive those difficult times and how they intend to continue to survive and thrive. The Moderator is Sara Holoubek, Consultant, Columnist and SEMPO Board of Directors.

By on March 24th, 2009 2 Comments