Webcast: Using Real-Time Analytics to Enhance Content & Function

Tuesday, August 5, 2008 – 1:00 PM EDT (10:00 AM PD), AIMCLEAR had the pleasure of participating in a Search Marketing Now live Webcast, “Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function.” The on-demand link is located in the comment’s thread of this post.

Speakers are Marty Weintraub, AIMCLEAR & Michael Wilson, Vignette Software and the session will be moderated by Claire Schoen.

Pay per click pros have been configuring content dynamically, contingent on inbound URL tags, for over 10 years. These days clever web app’ developers are determining user intent real-time and programing web applications to serve up content based contextually based on any identifiable referral source including organic keywords, geographic data, engagement metrics and much more.

Traditional analytics are usually evaluated for actionable insight after the fact. This webcast will take a look at using real-time data to enhance user experience, change out graphics, determine which steps in the conversion funnel certain users “see,” advise internal search and other cool functionality.

Search Marketing Now webcasts combine the most authoritative and actionable search marketing training with the convenience of attending online. Free sessions cover important topics ranging from SEO, PPC and search marketing in general. Continue your professional growth without leaving the office! We invite you to register for today’s webcast.

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