Inside The City That Never Sleeps: AIMCLEAR #SESNY Speaking & Coverage Agenda

It’s here, it’s here! SES New York is finally here! Next week the Big Apple will welcome marketers from the four corners of the globe, from an impressive variety of verticals and the full spectrum of digital business. AIMCLEARians Merry Morud, Manny Rivas, Molly Ryan, and yours truly, Lauren Litwinka, will be among them. We’re stoked to soak up knowledge spread across three jam-packed days of keynotes, sessions, panel chats, and workshops. Read on for a look at where we’ll be and what we’ll be doing:

Monday (today!), March 25 – 1:00 – 5:00 pm EST

Social Strategies and Analytics for Data-Driven Marketers
AIMCLEAR‘s Merry Morud will be teaching an intensive half-day workshop perfect for marketers looking to seriously wrap their

arms around social media, in a profitable way. As described by SES (italics are direct excerpts), Merry will take a head-first plunge into topics including:

  • Nodes of social media profitability, from PR to sales
  • Measuring social ROI against KPIs
  • Channel & platform specific analytics tools for data driven social media marketers
  • An overview of the social media measuring tool universe from the free to the elite
  • Recommendations to construct a social analytics toolkit
  • Case studies: stories of major social media wins & crumbling failures

And attendees will leave with the know-how and confidence to:

  • Clearly identify social strategies
  • Derive meaningful reports from channel-specific, native analytics
  • Analyze social analytics tools that satisfy needs & fit your budget
  • Report social WINS, based on KPIs of social strategies
Wednesday, March 27 - 11:30 am EST

The RTB Opportunity for Online Marketers: Truths & Myths
mannyrivasManny will lead off Day 2 with a discussion on real-time bidding with fellow speaker Dax Hammond, Chief Revenue Officer, Chango, and moderator Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co. The panel will take turns sharing advice, insights, and actionable tips how to really rock retargeting, avoid wasted impressions, and get the most out of this emergent and exciting technology.

Molly and I are stoked to see what the speakers at SES NY have to serve up this year. Read on for a look at the sessions we plan to attend, many of which we will be live-tweeting (@MollyCRyan & @beebow) and capturing right here on

Day 1 – Tuesday, March 26
9:00 am – 10 am
  • Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (both of us!)


10:30 – 11:30 am
  • Building the B2B Social Media Machine – Molly
  • Content Marketing: How to Earn Visibility & Links through Killer Content Strategy – Lauren
11:45 am – 12:45 pm
  • SEO in the Boardroom: Tangible Search Metrics – Molly
  • Landing Page Optimization – Lauren
2:00 – 3:00 pm
  • Afternoon Keynote Panel – Mobile Marketing: Connecting With your Audience on the Move (both of us!)
3:30 – 4:30 pm
  • Driving ROI Across B2B Marketing Strategies – Molly
  • Mining Your Search Keywords and Social Data for New Revenue Opportunities – Lauren
Day 2 – Wednesday, March 27
9:00 – 10:00 am
  • Optimizing Second Screen Engagement: Trends, Data, and Insights (both of us!)molly
10:15 – 11:15 am
  • Next Generation Site Architecture – Lauren
  • 4 Steps to Building an Integrated Online Marketing Campaign – Molly
11:30 – 12:30 pm
  • The RTB Opportunity for Online Marketers: Truths & Myths – Lauren
  • Offline to Online: Coordinating Agencies, Aligning Campaigns – Molly
2:30 – 3:30 pm
  • Spy vs Spy: Key Insights to Outperform the Competition  -Lauren
  • The Age of Big Data and the Modern Marketer – Molly
4:00 – 5:00 pm
  • For Good Measure: Brand Measurement in a Digital World – Lauren
  • Screw Link Building, It’s Called Relationship Building – Molly
Day 3 – Thursday, March 28
9:30 – 10:30 am
  • Social Media Meet ROI: The Secrets to Driving Social Commerce – Lauren
  • Creative Content Marketing: Winning Hearts, Minds and Wallets – Molly
10:45 – 11:45 am
  • Activating the Social-Search Dynamic – Molly
  • Schema and RDF – Secret Weapon for Your Website Architecture – Lauren
1:00 – 2:00 pm
  • Generate More Pinterest: Image Targeted Campaigns – Molly
  • The New Inbox: the Intersection of Email, Mobile and Social Marketing – Lauren
2:15 – 3:15 pm
  • 5 Trends Marketers Shouldn’t Ignore – Molly
  • Follow, Reach, Convert: Smart Retargeting/Remarketing – Lauren

And that’s all she wrote! Don’t forget to tune into the #SESNY conference hashtag for superb live-coverage comin’ atcha straight from the New York Marriott Marquis!

photo image jinhuang on

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