The AIMCLEAR Guide To Holiday Promotions: Closing Thoughts

**We hope you’ve enjoyed AIMCLEAR‘s Guide to Holiday Creative.**

Running successful campaigns through the holidays can involve lots of assets, deadlines, and other moving parts. These all need to be carefully managed. In order to avoid a frantic, stressful couple of months at the end of the year (while still reaping the business rewards of the holiday season) make sure you do the following:

Start planning early
Understand different buyer states so you can create messaging for multiple touches, and give shoppers exactly what they need at every stage of your funnel
Really think outside the box with your campaigns – test
Create clean, consistent ad creatives
Create landing page experiences that make it supremely easy for users to find what they need, and take action
Test, tweak, and adjust your way to a very Happy New Year

Thanks again for reading. Questions? Comments? We would love to hear from you. Learn more about our integrated marketing services.

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Appendix

Key Dates For Q4 Holidays/Shopping Events:

Thanksgiving This is a great opportunity to take a moment and appreciate what you have. Many businesses use this holiday as an opportunity to thank their customers for their support and patronage. Black Friday Black Friday is the Friday immediately after Thanksgiving, and has become known for huge deals from thousands of businesses, big brands, and smaller retailers. Black Friday tends to include physical and online (digital) retailers. Cyber Monday The Monday after Black Friday. Cyber Monday is the biggest online (digital) shopping event of the year. Christmas Eve / Christmas Day These dates mark a religious and cultural holiday for billions of people around the world. Christmas is becoming more commercial every year, but it’s still a family holiday, so base your campaigns on heart-warming ideas and well wishes. New Years Eve The end of the year. Send New Year’s well-wishes to your customers, reflect on the past year, and run special promotions that will help prospects have a huge and successful 2021!

Other (Maybe Important) Dates

Halloween: October 31st, 2020 Primarily a North America thing, Halloween is a great opportunity to inject some spooky elements into your social media campaignsâ€¦ Offer “Trick of Treat” deals, spooky savings, and other themed promotions and assets. Small Business Saturday: November 28th, 2020 Created by American Express to encourage shoppers to support local businesses rather than industry giants. If you’re a small business, you may have some success here. Green Monday: December 14th, 2020 Green Monday is (usually) the second Monday in December and is the day shoppers realize they only have around 10 shipping days left before Christmas. This sense of urgency translates into big online sales, as prospects rush to complete their holiday shopping. We don’t necessarily feel you should run scarcity promotions on this specific Monday, but this week in general offers urgency that fits well into promotions. Download the complete guide, or browse through the chapters:

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