We hope you’ve enjoyed AIMCLEAR‘s Guide to Holiday Creative.
Running successful campaigns through the holidays can involve lots of assets, deadlines,
and other moving parts. These all need to be carefully managed. In order to avoid a frantic, stressful couple of
months at the end of the year (while still reaping the business rewards of the holiday season) make sure you do the
following:
- Start planning early
- Understand different buyer states so you can create
messaging for multiple touches, and give shoppers exactly what they need at every stage of your
funnel - Really think outside the box with your campaigns –
test - Create clean, consistent ad creatives
- Create landing page experiences that make it supremely
easy for users to find what they need, and take action - Test, tweak, and adjust your way to a very Happy New
Year
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Appendix
Key Dates For Q4 Holidays/Shopping Events:
Thanksgiving
This is a great opportunity to take a moment and appreciate what you have. Many
businesses use this holiday as an opportunity to thank their customers for their support and patronage.
Black Friday
Black Friday is the Friday immediately after Thanksgiving, and has become known for huge
deals from thousands of businesses, big brands, and smaller retailers. Black Friday tends to include physical and
online (digital) retailers.
Cyber Monday
The Monday after Black Friday. Cyber Monday is the biggest online (digital) shopping
event of the year.
Christmas Eve / Christmas Day
These dates mark a religious and cultural holiday for billions of people around the
world. Christmas is becoming more commercial every year, but it’s still a family holiday, so base your campaigns on
heart-warming ideas and well wishes.
New Years Eve
The end of the year. Send New Year’s well-wishes to your customers, reflect on the past
year, and run special promotions that will help prospects have a huge and successful 2021!
Other (Maybe Important) Dates
Halloween: October 31st, 2020
Primarily a North America thing, Halloween is a great opportunity to inject some spooky
elements into your social media campaigns… Offer “Trick of Treat” deals, spooky savings, and other themed
promotions and assets.
Small Business Saturday: November 28th, 2020
Created by American Express to encourage shoppers to support local businesses rather
than industry giants. If you’re a small business, you may have some success here.
Green Monday: December 14th, 2020
Green Monday is (usually) the second Monday in December and is the day shoppers realize
they only have around 10 shipping days left before Christmas. This sense of urgency translates into big online
sales, as prospects rush to complete their holiday shopping.
We don’t necessarily feel you should run scarcity promotions on this specific Monday,
but this week in general offers urgency that fits well into promotions.
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