Microsoft Buys LinkedIn, Snapchat Announces New API | Social Marketing Cluster Facts

Welcome to this week’s Social Marketing Cluster Facts! Every week we dig into the social media marketing news scene and uncover the goods. What’s up this week?

Microsoft bought LinkedIn, Twitter denies credentials hack and Snapchat rolls out a new API. Watch SMCF!

Holy fact! Microsoft bought LinkedIn… The $26.2 billion deal pushed LinkedIn shares up 47 percent, up to $193.

Worried about CEO Jeff Weiner? He’ll be OK and will continue to operate as CEO, although he’ll now answer to Microsoft CEO Satya Nadella.

Some insight: The partnership with Microsoft would *likely, potentially, probably* open up access to Microsoft third-party data and real estate for advertisers. Oh, and don’t be surprised if you see LinkedIn integrated into everything Microsoft provides for businesses. We’ll keep you posted on this exciting story as it pertains to advertisers.

Following the Microsoft purchase of LinkedIn, Twitter saw the first increase in stock price since April 4th. For a minute the stock was up around 9% Monday.

What does the purchase have to do with Twitter? Nothing really, other than Twitter has been the talk of purchase rumors over and over. This big purchase puts Twitter’s vulnerability at the forefront of money minds.

Also, 32 million accounts’ login creds were leaked at the end of last week.

LeakedSource reports the lists are being traded on the Dark Web for roughly $6,000 a piece.

Twitter is insistent that the nest was not breached — but to be safe — reacted by locking down accounts and forcing owners to reset passwords.

We’ll keep saying it: reset your passwords & don’t use the same password on all of your accounts.

Snapchat is partnering with popular analytics monetization company Moat to give marketers insight into how their Snapchat ads are performing, compared to other social channels.

All that data is going to come in handy with Snapchat’s new API, Snapchat Partners, which will be released in the next few weeks!

For the first time, Snapchat ads will be sold by third parties with two focuses: Ads Partners and Creative Partners.

Ads Partners will develop software for Snapchat advertisers. Creative Partners represents a mix of players with expertise in Snapchat’s vertical video format.

It’s here — Facebook rolled out 360 videos. Give it a shot! Oh, and ever wanted to post a video as a comment to a friend’s or brand’s Facebook post? Yeah. Me too and now you can do it.

A recent study showed Promoted Pins drove 5 times more sales per impression opposed to other online advertisements.

Pinterest recently partnered with Oracle Data Cloud to research the impression the social media company has on in-store sales.

At the same time, Business Insider stated that based off data from the 2016 Internet Trends Report, Pinterest is the leading platform for online shoppers with 55% of US internet users choosing it as their market of preference.



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