Fable! Not always true! The old saying goes, “You don’t need to write the Magna Carta every time!” Social content is like the proverbial butterfly wing flap here that causes a monsoon way over there. Twitter may have changed the world, hashtag by hashtag. Give a savvy Facebook marketer a single company wall page post and a bit of media spend for influencer distribution. You’ll be shocked at the impact to be made with minimal content.
