#SEO Click Loss Discussed: Where are we as an Industry?
SEO Integration Makes for Powerful Marketing.The last 20 years were a perk for early adopters. Is Google Screwing SEOs?
SEO Click Loss Angst!? SOLVED- Now Quit Whining & Get Over It
STFU. Don’t be spoiled & entitled. The last 20 years were a onetime perk for early adopters. If you don’t like it, remove your site from Google & quit complaining.
Sell More! 17 Integrated Marketing NEW Best Practices to Test
In our last post, we dove deep into describing integrated marketing. We follow today with a powerful list of mashup tests to run, many of which yield tasty marketing fruit. “Integrated marketing” means melding most any aspect of marketing into a cohesive, strategic whole. To get in the integrated mindset, we challenge you to let […]
Integrated Marketing: A Winning Agency Perspective
We’ve watched the integrated marketing agency space evolve from essentially non-existent years ago to all the rage today. Â As a judge in the European and UK Search Awards for 5+ years, I’ve seen case studies move from single-channel silos to almost universally integrated programs cutting across multiple disciplines, models, datasets, and channels. Also, our agency […]
This LinkedIn Thought Leader Hack Cracks Open B2B Lead Gen
Some B2B sales take longer to convert. There are any number of reasons a customer’s pathway to purchase can require multiple touches over a length of time. Examples include: High cost, intensive learning curves, complex/one-off implementations, new technologies, 800 LB gorilla competitors, adoption requiring well-developed/networked relationships, importance of brand authority to decision makers, and/or cyclical […]
Aimclear Elevates (Bomb Ass) Strategists to VP, BOOM!💥
Aimclear has been at the forefront of the integrated marketing wave for more than a decade. We’ve set out to define and redefine marketing – as well as where Aimclear fits many times over. As such, we’ve undertaken a series of moves- with more to come. First, as many of you know, we recently added […]
Nail Branding, Headlines, Q-Scores, SEO, & Voice with Creative Constructs & Keyword Variables 😇
With the advent of Facebook Dynamic Creative Optimization (DCO) and Google’s dynamic search ads, martech-driven rotation of keywords and phrases has become the dominant tool to nail brand copy, keyword usage, human users, AND conversion. Also, it’s been proven repeatedly that saturating brand and conversion keyword-infused copy, images, and video CREATE more users searching more […]
AIMCLEAR‘s Best Integrated Agency Award Three-Peat Pubcon Party #Grateful
Back in our Minnesota offices, AIMCLEAR is humming. The dust has barely settled on our fantabulous 2018 Pubcon experience. Brett, Jeff, Joe, Melissa and the whole Vegas crew outdid themselves, again. 2018 was my eleventh speaking at Pubcon Vegas. This year’s Masters session with colleague and social ecom-wiz Susan Wenograd was a blast and was […]
Use Low CPC Geek-Tail Keywords for Psychographic Content Marketing
Content marketers usually seek blended KPIs, including SEO prominence, page views per visit, top and mid funnel entrances shepherding visitors on the journey to conversion. Paid content amplification is especially useful when users predictably require multiple touches before converting to a lead or sale. Commonly we use Facebook, Twitter, LinkedIn and other display ads channels to […]
Kaepernick & Nike Beyond the Bickering: Social Data Unlocks the Risk of Taking Heady Positions
Last week in Koln, Germany, I led an AIMCLEAR content marketing strategy workshop. Content marketing is key for new demand gen, customer attraction, SEO, traffic, and sales.  In perfect form and function, great content leads to PR, and further propel branding and sales. In the session, we discussed classic content development conventions. Ironically, in response […]
