Create Content Now to Be Better than Ever: 9 Reasons to Reinvest
In the entire ~14-year history of AIMCLEAR, an instrumental tactic in building our own brand has been content marketing. Sure, in our integrated marketing arsenal there are tons of complex and fascinating tactics. Still, content creation remains dramatically powerful. We’ll wax nostalgic (slightly) about AIMCLEAR‘s early content marketing days in this post whilst getting to […]
Marketing MN Resorts, RV Parks, & Campgrounds: Free AIMCLEAR Webinar Tuesday, 4/28
The state of Minnesota has clarified guidelines for resorts, RV Parks, and campgrounds- sort of. Tourism businesses, their marketers, and agencies need to understand the state’s guidelines along with other challenges associated with promoting tourism to a Covid-wary public. While thousands of Minnesotans may want to get away, they have an entirely new set of […]
TripIt & Negative Reputation Management: How NOT to Handle an Upset Customer
Recently I had the displeasure of being mishandled by TripIt, after their paid Pro app put me (and some cherished travel mates) at risk, prompting a frustrated tweet from me about the negative experience. As a million+ mile traveler, I was excited to test the power of TripIt Pro – yet not aware how TripIt […]
Anatomy of an Integrated Marketing Job Description: Paid Marketing Account Services Manager
AIMCLEAR is proud to be 4x reigning winner of “Best Integrated Agency,” from the US Search Awards. One essential strength when hired to work in a particular channel, is the agency’s keen awareness of that channel’s affect on others, and how everything works together to form the entirety of a marketing system. It’s common for […]
AIMCLEAR‘s Dream Team Expands: Welcome Erik Stafford, Creative Director
Pause for a minute sometime today and scan through your social feeds with a beastly critical eye. Sure, it’s easy for brands to get in front of audiences today with AI-infused tech wizardry that would blow the minds of marketing pioneers of long ago. But an unfortunate trend seems to be gripping the digital advertising […]
Sick of Marketing-Guru Futurists? What WON’T Change in 2020
As usual, the buildup to 2020 featured dozens of obligatory articles from pundits who gaze into crystal balls to foretell our marketing future. Over my 40-year marketing career, I’ve learned from experience that bite-sized, futurist generalizations in any medium often fail to provide the essential information required to survive and thrive. Sure, the next hot […]
6 Fatal Barriers to Innovation & 2 Magic Words to Inspire Marketing Vision
In 40+ years of being a professional, I’ve had the pleasure to serve with several truly innovative individuals and teams. Over the last 12 years, AIMCLEAR marketers devised and executed a handful of pioneering takes on integrated marketing and PR. Please know we don’t overestimate our footprint and legacy. Still, judging the European and UK […]
AIMCLEAR Adds Martech Mega-Talent Michelle Robbins to the Team
Greetings friends, from the tranquil Bavarian countryside. I’m with marvelous colleagues from around the world at SEOktoberfest, this year at the Stanglwirt resort complex nestled in the Austrian Alps. I’m here with my longtime SEOktoberfest sister Michelle Robbins. Today we have the exciting assignment to tell the world that Michelle is the newest member of […]
Stop LinkedIn New Connection Spam with This Blunt Direct Message
LinkedIn is a powerful channel for business. AND, it’s one of the noisiest channels to navigate. Most of us LinkedIn users have experienced the scourge of new connection spam. Here’s how new connection spam works: a seemingly symbiotic LI user requests connection, often with a simpatico sounding direct message (DM). We accept the connection and […]
Are Brands “Cowardly” for Buying Competitors’ Brand Keywords on Google!?
Jason Fried, Co-Founder & CEO of Basecamp, incited a teapot tempest among marketers and some business types. His assertion, oft tendered by our SEO community, alleges that Google unfairly allows competitors to trigger search ads with others’ brand terms. Jason’s ire is understandable and his tactic to raise awareness was clever. Basecamp purchased a Google […]
