Zenith Conference, Duluth, 2022- We’re Baaaaaack!
Whew, 2020 and 2021 were SO intense. We’ve all been through a lot together over the last 2 years and now it’s time to gather once again on Superior St., learn, celebrate, and take in some serious marketing updates. Yes, Zenith (the conference) is back. This legendary event immerses digital marketing pros with luminary speakers […]
6 Forever Marketing Truths Reinforced by Pandemic & War
We’re living through radically uncertain times, more in flux than than most of the last 70+ years. COVID-19 upended daily life, affected mental health, scarred our children, disrupted economies, and still claims thousands of lives every day. On the heels of the latest COVID wave, we now see dear friends in Ukraine posting in social […]
2022 Marketing Predictions: What WON’T Change This Year
Every year at about this time, the blogosphere is plush with year-to-come marketing predictions. True, AIMCLEAR works hard to keep up-to-the-minute-current in theory and practices. And, key to our agency remaining one of the best integrated marketing agencies in America and the world is adherence to timeless, classic, indelible values. I was trained by (nice, […]
Will Facebook Algorithm Updates Kill Your Remaining Free Traffic?
A Facebook Page still sending significant free traffic to external destinations without requiring ads is a goose laying golden eggs. But, will the free traffic last? This article offers criteria to help evaluate if traffic to your external content from Facebook is future-proof or threatened by Facebook and other algorithmic changes which may occur. Our […]
3rd Party Tracking Cookies Ending? What to Do & Why Great Marketers Are Not Worried
AIMCLEAR recently attended the Programmatic I/O Conference at New York’s Marriott Marquis. There is little more entertaining than watching a fully grown, twelve-digit industry cry. When the nearly inevitable end of tracking cookies finally hits Google’s popular Chrome browser, there is a strong possibility the change will gut the programmatic industry, like a deer caught […]
AIMCLEAR Humbled to Earn Five 2021 #USSearchAwards: Sharing Data From Entries
Last week during this year’s virtual US Search Awards presentation gala event, AIMCLEAR was thrilled to score five winners. Every case study we entered was short-listed and won a category plus contributed to multiple best agency awards. Above all, we are grateful to our superb clients, spectacular teammates, partners, vendors, and colleagues around the world. […]
#SEO Ponies, Absurd Goals, Myopic Strategy, & the Wrong Way to Hire an Agency
In our 15 years as a marketing agency, AIMCLEAR has undertaken intake for prospective clients ranging from genius to dumb ass, usually much more the former. Recently we had a prospective client approach us presenting as so ridiculous, we decided to share the story as a caricature of all-things-SEO-absurd. This blog post illustrates the following […]
Facebook Ads, Apple iOS 14 & What Marketers Should Do Next
Apple has announced iOS 14 changes, leading to much speculation about its impact on the ways marketers collect and process Facebook conversion tracking, including the use of the Facebook pixel. Apple will now require that all App Store offerings show iOS 14 device users a prompt (which Facebook PR brands as “discouraging”) in compliance with […]
Thanks to Clients & Team for Five 2020 US Search Awards
AIMCLEAR is humbled and grateful to have earned, along with our spectacular clients, five 2020 US Search Awards including our fifth straight Best Integrated Agency award. This year’s results are more meaningful to us in light of deepening pain so many of us have experienced this cycle, in business and personal lives. With gratitude and […]
Agency to In-House: Susan Wenograd’s Next Professional Adventure
Strong marketers are always in demand, especially in a tough economy. Superstar marketers, however, are truly essential to brands – in particular when rocky times hit. Such is the case with AIMCLEAR CMO Susan Wenograd, who has been a core part of our AIMCLEAR team for the past couple of years. After helping to redefine […]
