Public Relations & SEO: Teaching Old Dogs New Tricks
OK, PR pros, it’s confession time. How many of you have clients that have asked, “Why aren’t we showing up in Google Alerts?” Or how about this gem: “We started a blog, but no one’s reading it. What should we do?” If you were like me several years ago, you probably responded with some shifty […]
PR & Online Marketing: Navigating the Conflux
Did I just lose a contact, or does it seem like the lines between public-relations practitioner and online marketer are blurring? An increasing number of SEOs seem to think so (I happen to agree), but their perceptions of the role PR pros play in the SEM sandbox range from toy-sharer to sand-village slave. Recently, IÂ read […]
B2B Marketing: Red-Headed Step-Child of SEM World?
Throughout #SESCHI 2010, citations of search & social marketing case studies have run rampant. “Did you hear about the Old Spice campaign? How about Skittles!?” Um, yeah. Unless you’ve been living in a cave, you’ve heard of them, maybe even posted on their branded Facebook page or tweeted at their spokesperson… desperately begging for him […]
Why Content Creation 3-Ways Are 1 Smart, Sexy Strategy
The beginning of the end of Day 1 at #SESCHI 2010 found some marketers fidgeting in their final session rooms, anxious to get to the cocktail reception (free-drink tickets clutched tightly in clammy hands…). But it’s safe to say that those attending the “Delivering Great Content” panel were more anxious for the strategies sure to be […]
AIMCLEAR Blogging & Speaking Agenda: SES Chicago ’10
Fall is in the air and #SESChicago is around the corner. The much-anticipated Search Engine Strategies conference will be held next week in the Windy City, and AIMCLEAR couldn’t be more excited. From our team, Lauren, Alyssa and I (Lindsay) will be covering the event, and our own Marty Weintraub will take the stage to […]
