Small Business Guide to Going Online – AIMCLEAR‘s Fireside Chat
Every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. Jump in this week’s discussion with Vice President of Marketing Strategy, Susan Wenograd and Creative Director, Erik Stafford on Small Business Guide to Going Online. Read Our Friday Fireside Chat Erik: Hey, good afternoon […]
How Crisis Changes Buyer Behavior – AIMCLEAR‘s Fireside Chat
Each and every Friday our AIMCLEARians host a discussion about what’s on our minds, what we are hearing in the industry, and more. Jump in this week’s discussion on How Crisis Changes Buyer Behavior. Read Our Friday Fireside Chat Susan: Well, thank you everybody who has decided to join us today. Marty and I are […]
Message Strategy During Critical Times – Friday Fireside Chat
Each Friday a group of our AIMCLEARians sit down to host a discussion about what’s on our minds, what we are hearing in the industry, and more. In this Friday Fireside Chat join Vice President of PR Strategy Joe Thornton and Creative Director Erik Stafford discuss PR, paid and organic social messaging strategies for these […]
Marketing MN Resorts, RV Parks, & Campgrounds: Free AIMCLEAR Webinar Tuesday, 4/28
The state of Minnesota has clarified guidelines for resorts, RV Parks, and campgrounds- sort of. Tourism businesses, their marketers, and agencies need to understand the state’s guidelines along with other challenges associated with promoting tourism to a Covid-wary public. While thousands of Minnesotans may want to get away, they have an entirely new set of […]
Brand Leadership & Ethical Profitability During Times Of Crisis
Businesses of all types are grappling with massive uncertainty in this new COVID-19 era. We are fielding a wide range of questions from virtually all of our clients. AIMCLEAR provides Integrated Marketing services for businesses ranging from supplement retailers to event producers and major SaaS platforms, and all are exploring new territory. But we can […]
Agency Selection Essentials: Brand Partner NOT a Media Buyer – Interview with AIMCLEAR CMO Susan Wenograd
6 Fatal Barriers to Innovation & 2 Magic Words to Inspire Marketing Vision
In 40+ years of being a professional, I’ve had the pleasure to serve with several truly innovative individuals and teams. Over the last 12 years, AIMCLEAR marketers devised and executed a handful of pioneering takes on integrated marketing and PR. Please know we don’t overestimate our footprint and legacy. Still, judging the European and UK […]
AIMCLEAR Names Susan Wenograd New CMO
She’s been with us just over a year and has totally rocked everything she’s touched. Susan Wenograd joined AIMCLEAR in September 2019 as Account Group Director and moved quickly to VP of Marketing Strategy earlier this year. So today, it’s exciting to share with the marketing world that AIMCLEAR‘s Chief Marketing Officer (opens in a […]
Online vs Brick-and-Mortar: Cannibalistic Enemies or BFF’s?
Believe it or not, online and old school physical stores CAN (and often should) exist together. The secret lies with integrated marketing and just how deep a retailer is willing to go syncing the online and offline worlds. Global ecommerce sales grew by 18% in 2018, according to Digital Commerce 360. This increased online’s total […]
Use Low CPC Geek-Tail Keywords for Psychographic Content Marketing
Content marketers usually seek blended KPIs, including SEO prominence, page views per visit, top and mid funnel entrances shepherding visitors on the journey to conversion. Paid content amplification is especially useful when users predictably require multiple touches before converting to a lead or sale. Commonly we use Facebook, Twitter, LinkedIn and other display ads channels to […]
