America the Marketing Privacy Sh!thole: Bipartisan Privacy Busters Outlawed in Europe
In the true spirit of this July 4th holiday, let us unite around common truth. America the beautiful is a porous rat hole of consumer privacy, inadvertently fomented over 25 years by both Republicans and Democrats. Ironically, let’s enjoy a moment of bipartisan political togetherness on this Independence Day. As the United States grew quickly […]
Power to the Marketers: Democratize the Data NOW!
We’ve seen it before. Companies squander great opportunities to realize economies of scale because they lack access to data beyond department walls. Data has become the lifeblood of effective marketing programs, and has become one of the most valuable commodities in strategic marketing. In this post we’ll explore data democratization for definitions and smart insight […]
This Retro PREtargeting Tactic Makes Performance Marketing Sparkle
Highly targeted, psychographic caliber, pre-conversion Internet branding has been too often expensive. Marketers face choices between costly, explicit targeting or weaker, more generalized audience placements. This conundrum is not new. Madison Ave. Madmen of yesteryear did the best they could to target branding, hurling direct mail, train station banners, radio, newspaper and outdoor posters – […]
Hotshot Marketing Business Intelligence: How to Crush Marketing ROI Goals
Today’s hotshot marketing execs often find themselves in really tough positions from the C-suite to the boardroom. Charged with growing business AND proving the value of marketing, marketing leaders need critical insight more than ever. Proving success and value – often with less-than-perfect visibility into how marketing components are working together can lead to heartburn, […]
Agile Marketing Buzzword Bullhank: Is YOUR Agency Agile or Anxious?
“Agile” marketing is all the rage, with most marketers somehow jumping on the agility-buzzword bullhank bandwagon. So how do we separate posers and pontiffs? The answer lies in this question: Has YOUR marketing partner actualized functionally agile products and services? Or are they scurrying about like rats chasing cheese long gone, riding the 2014 wave another […]
What’s Next For Digital Marketing? CMO Manny Rivas On Voice Search, AI & Machine Learning
Over the last decade, digital marketing has been riding a rocketship of advancement. From the inception — and evolution — of paid search and the emergence of major social media platforms to the advancement of SEO algorithms, marketers have been on a fast-paced ride of historical proportions. AIMCLEAR CMO Manny Rivas has been around through […]
Brand Journalism: Grow Your Business As An Industry Resource
Think brand journalism strategies are reserved for robust corporations like Zillow, Coke, American Express and Monster? Think again! Consumers at all levels are searching for objective information from a trusted source before making any purchase decisions — and that goes for B2C and B2B spaces.  While plenty of businesses understand this concept, executing a […]
SMB Content Management: Which CMS Is Best For Your Site?
Creating a website: it’s one of the most critical steps for any business looking to take advantage of digital marketing. Whether you’ve  been in business for years or are launching your first site, it’s crucial to do it right. You’ve likely seen ads for services like SquareSpace and Wix that claim to make building your […]
White-Glove Hotel Marketing: Strategies to Perfect the Customer Journey & Maximize ROI
There’s no question the digital marketing landscape is on the verge of yet another technological paradigm shift, the implications of which will directly impact how marketers acquire and keep customers. Businesses that fail to adapt – especially in the hotel/hospitality sector — risk losing their competitive advantage, or worse, becoming obsolete. In this post, we’ll […]
Integrated Marketing Done Right: Right Message, Right Time, Right Channel — RIGHT ON!
The current digital marketplace is filled with fragmented, mixed messages, which is why it’s so important to unify your user experience throughout the sales funnel. To do so, you must first map your business’ sales cycle. The sales cycle is essentially the journey each buyer takes from origin of issue to conversion or purchase and, […]
