Integrating Digital Marketing & Public Relations: Who Says Cats & Dogs Can’t Get Along?
Hey, marketers! Wondering why your requests to the public relations team are often met with reactions like this? via YouTube/Mike Bianchin Despite signs pointing to the convergence of PR and marketing, many a PR executive remains skeptical of digital marketers. On the flip side, a lot of marketers are baffled by the public relations profession. […]
Schadenfreude Competitive Marketing Strategies for Customer Appropriation
American Internet outrage begins anew with every corporate (or government) slight, gaffe or alternative fact, seemingly never-ending like nested, thin-skinned Russian dolls. Most recently it’s unnaturally bloated and orange, cola-flavored and it’s United us all. After all… Amicus meus, inimicus inimici mei (“my friend, the enemy of my enemy”) via GIPHY While the population rages […]
Strike Gold with PPC Ad Extensions: Defining & Mining Your Strategy
When properly executed, ad extensions can add value both aesthetically and in terms of performance. They increase coveted SERP real estate, but more importantly, present PPC practitioners with greater opportunity to educate and connect consumers to a brand or service. Despite their worth, extensions are often overlooked or misaligned to KPIs. Read on for our […]
Banish Meeting & Email Bloat via Prioritized SLAs! AIMCLEAR® Agile Marketing Digest
Welcome to the inaugural edition of AIMCLEAR® Agile Marketing Digest. Each AAMD edition will share actionable cornerstones of AIMCLEAR agile marketing SLAs (service level agreements), which can dramatically reduce classic marketing bottlenecks. 2016 was an extraordinary (if not tectonic) year in the marketing agency world. Players not keeping pace with change were squeezed out. Our AIMCLEAR team was smart, prescient, ready to BE the […]
Top-of-funnel Marketing: Pumping Prospects into the Pipeline
At its most basic level, marketing is about selling something, whether that be a product, service, organization, idea, position or something else. In terms of goods and services, if you don’t hear the cha-ching, something’s gone wrong. When profitable outcomes have gone awry, it’s important to look up and down the sales funnel to identify […]
Mobile App Marketing: How To Attract & Keep Customers Engaged [E-book]
Developing a mobile app that’s useful and fills a void in the marketplace is only half the battle. Marketing the app to gain — and retain — users can make the difference between sink or swim, which is why it’s vital in the overall business strategy. Wondering where to start? A comprehensive marketing strategy incorporates […]
Content Marketing Audit 101: Spotting Gaps & Identifying Opportunities
As the saying goes, “You don’t know where you’re going until you know where you’ve been.” The same rings true for content strategies. Like any campaign, understanding what worked, what didn’t and what areas were missed can lead to an improved process moving forward. Recognizing that a content strategy isn’t living up to its full […]
6 LAME KPIs And How To Make Them Better + FREE KPI Cheat Sheet
Marketing is an investment. And as with any investment, your company needs to know whether it is paying off. As digital marketers, we are blessed with an abundance of data. Every click and action can be tracked through various tools and systems, giving us close to real-time visibility of campaign performance. It’s really quite amazing […]
Visual Content: Video & Picture Perfect Marketing [Infographic]
With so much noise in today’s social media landscape, it takes creativity and imagination to catch people’s attentions. What better way to stand out in the crowd than through enticing visuals in social media that rise above the rest. AIMCLEAR Account Manager Rachel Malone-Olson and Avalaunch Media Founder Matt Siltala gave the Zenith Conference crowd […]
Right Brain, Left Brain Marketing: Appealing To The Sensitive, Gorgeous Humans Behind The Data
Performance marketing is inherently binary and generally defined by specific outputs to inputs. Considering revenue is a stark reality, it’s fairly easy for marketers to get caught up in figures and dissociate from real humans behind the metrics. It’s worth pausing to question: Does a data-only mindset limit the capability of marketers to truly relate to […]
