9 Tips For Building Marketing-Friendly Websites
Creating a new website is a big step in the growth of your company. When done right, it can serve as a valuable marketing platform and reliable resource for your customers (current and potential). Unfortunately, all too many organizations fall short of the mark, instead creating what is only an illusion of a marketing-friendly site. […]
Integrated Marketing, Hot Curry & Other Delicious Operational Insights
Integrated marketing. That old chestnut. You’ve heard it countless times over the years, but what does it really mean, anyway? And is there anyone out there who does integrated marketing well? I’m a committed foodie. So when thinking about great integrated marketing, I think about a Great British curry – an array of Anglicized Indian […]
India Gives It To Facebook, Snapchat & Viacom Get Cozy | Social Marketing Cluster Facts
On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? India bans Facebook’s “Free Basics” internet service (but Zuckerberg says he won’t give up), Twitter rolls out a new algorithm and Snapchat makes an advertising deal with media giant Viacom. […]
Social Marketing Cluster Facts: Nielsen Gets With It and Instagram Gets Serious About Business
On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? WhatsApp and Instagram shift business models to bring in some coin, Nielsen starts incorporating social activity into ratings, and Facebook launches “Sports Stadium.” TOUCHDOWN! Want more? Watch SMCF. Turn it […]
Social Marketing Cluster Facts: Facebook’s Messenger Enters The Commerce Ring & Twitter Users Brace For Heartache
On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week? Facebook gives developers the nod to create interactive chat bots in Messenger, YouTube rolls out interactive virtual reality stories (woah) and Twitter indicates they MIGHT change character limit from […]
Creative Inspiration To Differentiate! Key Messages & Packaging
One of the first questions we ask prospective clients is, “What makes your product or service superior, exceptional, unique, distinctive, extraordinary, brilliant, cooler and/or whatever?” Who would have thought we could rediscover universal PR, marketing, advertising truths set in a lovely dairy-induced photo-essay. When it comes to yogurt, Greek seems to be the new black. […]
Digital Discrimination: What Every Marketer Should Know To Stay Out Of Hot Water
The era of digital marketing has opened up exciting avenues to connect with audiences on a deeper level — yet the rise in advantageous targeting hasn’t been met without new potential legal ramifications. Psychographic-level beliefs, behaviors, interests, professions and so many more layers are now utilized by smart marketers to reach highly-qualified groups of people. […]
The ‘Coffee & Truffles Standard’: Marketing Lessons Via Savvy San Fran Chocolatier
Who would have thought we’d learn rich digital marketing perspective, simple and true, from a clever California truffle-making entrepreneur? The 700 block of San Francisco’s Columbus Avenue, between Filbert and Greenwich, is a vital, bustling, urban neighborhood street. Dotted with splendid Italian sidewalk cafés, coffee shops, bars and colorful storefronts, grabbing a potential walk-by customer’s […]
Sysomos MAP Gap Analysis: Gatekeeper of Omnichannel Competitive Intelligence
Competitive intelligence is a cornerstone of omnichannel research. It is vital to know what your competitors are doing, where they are doing it, and how successful they are. Understanding how your competitors are performing and uncovering their tactics can help shape your brand’s strategy. Sysomos MAP (Media Analysis Platform) is an amazing feature-packed SaaS that […]
Digital Marketing Strategies: Start With These 81 Telling Agency Questions
We’re grateful for the dozens of new client inquiries AIMCLEAR receives each month. Often prospective customers request a phone meeting to begin. While we love getting to know marketers and business owners, usually starting with a cold phone meeting is not efficient. Our agency presentations are customized, not cookie cutter. We must understand more about […]
