Social Marketing Cluster Facts: Nielsen Gets With It and Instagram Gets Serious About Business

On Friday, we dive into the week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week?

WhatsApp and Instagram shift business models to bring in some coin, Nielsen starts incorporating social activity into ratings, and Facebook launches “Sports Stadium.” TOUCHDOWN!

Want more? Watch SMCF. Turn it on. Turn it up.


LinkedIn Is Once Again Driving Big Traffic To Publishers, @rbilton, DIGIDAY

WhatsApp and Instagram Shift Business Model, Financial Times

New Features Make Lead Ads Better, Facebook

Facebook Launches New Initiative Against Online Extremism and Hate Speech, @fede_guerrini, Forbes

Twitter’s Stock Just Had A Wild Rebound Because Of A False Rumor About A News Corp. Tie-Up, @lexnfx, Business Insider

Nielsen To Use Facebook And Twitter In New Ratings System, @emilysteel, New York Times

Introducing The Facebook Sports Stadium, Facebook

Countdown To The Big Game Begins With YouTube, YouTube


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