Category: Public Relations

This category has 43 posts

Prepare for Battle! Online Brand Protection Tips From #SESSF

Welcome back to AIMCLEAR‘s coverage of #SESSF 2011! The Interwebz. It has changed our lives forever– the way we learn, communicate, share, and of course, shop. Thanks to powerful and ubiquitous e-Commerce functionality, we can buy sweaters, CDs, sex toys, even spaghetti take-out all from the comfort of our own homes, oftentimes in our underwear […]

By on August 17th, 2011 4 Comments

Public Relations & SEO: Teaching Old Dogs New Tricks

OK, PR pros, it’s confession time. How many of you have clients that have asked, “Why aren’t we showing up in Google Alerts?” Or how about this gem: “We started a blog, but no one’s reading it. What should we do?” If you were like me several years ago, you probably responded with some shifty […]

By on April 27th, 2011 6 Comments

PR & Online Marketing: Navigating the Conflux

Did I just lose a contact, or does it seem like the lines between public-relations practitioner and online marketer are blurring? An increasing number of SEOs seem to think so (I happen to agree), but their perceptions of the role PR pros play in the SEM sandbox range from toy-sharer to sand-village slave. Recently, I read […]

By on April 13th, 2011 3 Comments

36 Reputation Monitoring Feeds You Can’t Afford to Ignore

Google.com/alerts has been the reputation monitoring rage for years now.  Most companies seem to feel safe under the Google alert notification blanket. It’s true that Google alerts keep reputation managers apprised of a lot of content, conversations, news, media, etc… However, Google alerts alone are far from a complete picture of what’s going on out […]

By on September 30th, 2010 8 Comments

Minnesota Public Relations Guide: Twin Cities Edition!

To celebrate the opening of our St. Paul office, we decided it would be super cool to profile local public relations players in our (new) second hometown. After all, we’re neighbors now, and there’s not much more of an Internet fishbowl than the PR community. There will be plenty of time for y’all to get to […]

By on September 8th, 2010

How To Optimize & Distribute Press Releases Like A Pro

In a world where 140 characters can make or break a brand, where customers expect instant gratification 24/7, there’s little (if any) time for self-doubt or antiquated mindsets when it comes to marketing your company. You’ve got to study up, spread your wings and soar into action– armed with an iron-clad PR strategy advised and […]

By on August 19th, 2010