Public Relations & SEO: Teaching Old Dogs New Tricks
OK, PR pros, it’s confession time. How many of you have clients that have asked, “Why aren’t we showing up in Google Alerts?” Or how about this gem: “We started
OK, PR pros, it’s confession time. How many of you have clients that have asked, “Why aren’t we showing up in Google Alerts?” Or how about this gem: “We started
Did I just lose a contact, or does it seem like the lines between public-relations practitioner and online marketer are blurring? An increasing number of SEOs seem to think so
A firestorm has erupted on the Mayo Clinic Facebook Fan Page wall. Whether the allegations against Mayo doctor Aivars Slucis, accusing him of being a racist are true, the spiteful
Google.com/alerts has been the reputation monitoring rage for years now. Â Most companies seem to feel safe under the Google alert notification blanket. It’s true that Google alerts keep reputation managers
To celebrate the opening of our St. Paul office, we decided it would be super cool to profile local public relations players in our (new) second hometown. After all, we’re
In a world where 140 characters can make or break a brand, where customers expect instant gratification 24/7, there’s little (if any) time for self-doubt or antiquated mindsets when it
The old reputation management adage is “want to know how to get 2 FDA.gov, 2 WashingtonPost.com, 1 CNN.com & 2389 blog links this week?” The answer (of course) is to
photo credit: futureatlas.com Ok, so the proverbial cow-flap has hit the golden fan. Page 1 of Google-unpersonalized now sports damning rhetoric about you for searches related to brand and product
An essential aspect of any reputation management job, is monitoring the never-ending flow of content germane to our client. Most often the keyword monitoring “Big List” includes brand, products, C-level
SEOs know the risk. It’s easy for determined malevolent-users to destroy reputations using social media. The ability of a provocateur to mess with a brand’s reputation by social media profile,