Prove Performance Branding LIFT / Psychographics: Search Volume, CAC, & ROAS
It is said that today’s branding is tomorrow’s conversion. Still, generations of digital marketers chased metrics to justify branding investments. This blog post offers a how-to guide for next gen paid advertisers, SEO practitioners, brand managers, and marketing leadership to change the equation. You’ll be equipped to hack Google for “100% Theoretical Impression Share,” a […]
Use Low CPC Geek-Tail Keywords for Psychographic Content Marketing
Content marketers usually seek blended KPIs, including SEO prominence, page views per visit, top and mid funnel entrances shepherding visitors on the journey to conversion. Paid content amplification is especially useful when users predictably require multiple touches before converting to a lead or sale. Commonly we use Facebook, Twitter, LinkedIn and other display ads channels to […]
Effective Psychographic Audience Intake for the New World of Big Data
If you’re like most marketers, it’s probably been a while since the audience intake questionnaire you use has been updated, and it likely hasn’t kept up with psychographic targeting changes. We as marketers have an insane amount of data at our fingertips that we dial in to calibrate channels and effectively deliver our message to […]
Psychographic Targeting for Realistic Revenue: AIMCLEAR Brings Popular Workshop to MSP
Ah, Minnesota. Land of 10,000 brilliant marketers. OK, maybe not 10,000. But with the likes of 17 Fortune 500 companies and thousands of SMBs, that number’s gotta be sizeable. And it’s why we concluded, when planning the location of our psychographic targeting workshops, there’s no place like home. Minneapolis/St. Paul marketers, this one’s for you! […]
30 Facebook Financial Targeting Segments to Master When Money’s on the Brain | Psychographic Hot House
Financial attributes are a key part of the psychographic marketer’s targeting toolkit. Slicing an audience based on banking and spending habits helps zero in on the users you want to buy a product, and it weeds out people you likely don’t. If you’re selling high-end home entertainment systems or investment services for the ultra-wealthy, your […]
Mine LinkedIn Psychographic Data via Sales Navigator Easter Egg
Classic Linked Premium Accounts have taken flack lately. Yep, LinkedIn gutted Premium accounts, moving out and enhancing advanced search, alerts, plus adding supple new features. The new-and-improved LinkedIn Premium is Sales Navigator. Cancel Premium. Run, don’t walk. Sign up for Sales Navigator. Sales Navigator is deeper than old Premium accounts, most notably in our ability […]
Google Display Network Targeting: Boost Top-of-Funnel Traffic for Uniform Audiences | Psychographic Hot House
Driving top-of-funnel traffic for any audience can be tricky, diverse or not. On the bright side, certain verticals allow you to tap into the wide range of targeting options in the Google Display Network (GDN). If done correctly, the GDN can be a great option for driving top-of-funnel traffic, as well as direct response. Understanding […]
Run Predictive & Branding Social Campaigns When Search CPC is TOO DAMN HIGH | Psychographic Targeting Hot House
Emergency home services such as plumbing and appliance repair are the bread and butter of search PPC for one obvious reason: intent. When faced with a burst pipe gushing near-freezing water, most of us aren’t hopping on Facebook for help. Nope, it’s straight to Google with a “plumber [city]” style search. As a service provider, […]
Social PPC and Psychographic Display Full-Day Intensive at Engage Conference
Oh hey, Portland! AIMCLEAR is coming at ya for the conference formally known as SearchFest… Engage! We’re in it for it all this year the conference AND the workshop. Founder Marty Weintraub and CMO Manny Rivas will be hitting the stage March 9 for the conference, with sessions that will take you deeper down the […]
Hey PDX Marketers! Announcing AIMCLEAR® Social PPC & Psychographic Full-Day Intensive
AIMCLEAR has had a long and beautiful relationship with Portland, Oregon, and SEMpdx. Beginning with SearchFest 2008 held at the Portland Zoo, our AC team has taken part in every SearchFest since and then some. NOW, SearchFest is “Engage.” As part of the festivities, AC is offering Portland marketers our storied Social PPC & Psychographic Display Full-Day Intensive Workshop the […]
