AIMCLEAR Hightails to Windy City for #SESCHI: Agenda Sneak Peek

Any seriously social online marketer will tell you that, for better or worse, life never slows down. Right as you wrap up one project, another one begins. While this client engagement winds down, that one skyrockets out the gate at full-force. And just when you come down off off the figurative high of a week in Las Vegas, soaking up deep knowledge from thought-leaders and networking with industry pals in the middle of a jewel-studded desert, it’s time to head to another shiny city for another week at another beloved conference.

For the AIMCLEAR crew, the next stop on our 2011 conference calendar, which last week took us to #PubCon, catapults us now to the Windy City for Search Engine Strategies Chicago. From November 15-17, the Hyatt Regency will be home to dozens of eager professionals from all walks of the online marketing industry. Among them, our own Marty Weintraub, Merry Morud, Erica Sendros and Megan Lichty will be in the crowd – presenting, moderating, and covering the event. Read on for a closer look at their schedules, as well as a sneak peek at our friend Lisa Buyer‘s special PR workshop.

Social Media Marketing: Killer Advertising Tactics
Day 3 – Thurs. November 17th – 1:30 pm CST

This spotlight session on the Local/Mobile Track will focus on the paid side of social media platforms like LinkedIn and Facebook, as well as powerful ways to leverage targeting capabilities and community members for maximum results. Moderated by AIMCLEAR‘s Merry Morud, speakers J.D. Gershbein, CEO, Owlish Communications and our own Marty Weintraub, President, AIMCLEAR will take turns sharing best practices and, aptly, killer tactics with the crowd.

Meet the Experts: Roundtable Forum
Day 1 – Tues. November 15th – 4:30 pm CST

This year marks SES’s *all new* Meet the Experts Roundtable Forum, a self-described “unique opportunity to learn, network and share information with your peers and leading industry specialists.” Each roundtable features two expert panelists and addresses a specific key topic, and we’re proud to announce Merry will be tackling the Facebook Ad Formats roundtable with Matt Lawson, Vice President of Marketing, Marin Software. Stop by Merry and Matt’s table for seriously top-shelf insight on FB ads, targeting tactics, best practices, and more.

Public Relations and Optimized Copywriting
ClickZ Academy Onsite Training – Mon. November 14th – 1:00pm CST

AIMCLEAR‘s good friend Lisa Buyer, President & CEO, The Buyer Group, will be hitting the stage at the start of the week as part of the ClickZ Academy Onsite Training, a precursor to the main #SESCHI event. Lisa is a familiar face on our Facebook Marketing Workshop where she drops serious knowledge-bombs on all things social-PR. Today, Lisa will dive deeply into just that – exploring the right mix of optimizing, publicizing and socializing with attendees.

Specific workshops will include:

  • Fundamentals, best practices and applications of Online PR and Optimized Copywriting
  • Tips on how to maximize online PR and Social Media strategies
  • Tips on headline, titles, subhead and description writing for networks like Facebook and Online PR
  • Where to find inspiration when you have online copy writer’s block
  • Guidelines on how to write for search and social media for more visibility
  • A checklist of what to optimize and how to do it
  • How to apply the optimized copywriting to social media
  • Real life examples of how to write for the journalist, social media, search engines and direct to your target
  • Discovering online PR and copywriting tools for writing, measuring and tracking
  • Measuring online PR for success and how to best report bottom line results to the executive team in the boardroom

Coverage Agenda
Lo and behold! A look at which sessions Merry, Erica, and Megan plan to attend, live-tweet, and possibly blog for you readers at home 🙂

Day 1

10:30 am

  • Analytics for Paid Search- Merry
  • Winning! Measuring Social Media Success – Erica
  • Introduction to Paid Search – Megan

11:45 am

  • Automating Social Media: Creating & Distributing the Message – Merry
  • Information Architecture for the Modern Website – Erica
  • Introduction to SEO – Megan

2:00 pm

  • Score! Social Media and Sports – Merry
  • B2B Lead Generation MGMT & CRM Integration – Erica
  • Intro to Analytics – Megan

3:30 pm

  • Signed, Sealed, Delivered: Selling Inbound Marketing – Merry
  • Strange Encounters of the SEO Kind – Erica
  • Conversion Tools of the Master Craftsman – Megan

Day 2

9:45 am

  • Reeling them In: Attract and Convert Your Audience Through Smart Optimization – Merry
  • Crossing the Digital Divide: The Leap from Search to Display – Erica
  • Social Media Signals in Search – Megan

11:15 am

  • Social Media Linking and Promotion – Merry
  • The Convergence of Search, Social, & Content Marketing – Erica
  • Landing Page Optimization – Megan

2:30 pm

  • Navigating “The Dip”: Planning a Successful Site Re-Launch – Merry
  • Screw Viral Videos – Erica
  • The Basics of Link Building – Megan

3:45 pm

  • Local+Social: the Future of Promotion – Merry
  • Ads in a Quality Score World – Erica
  • Channel Surfing: Measuring Profit & ROI Across Channels – Megan

5:00 pm

  • Building Brands without Big BRand Budgets – Merry
  • SEO is Dead: Long Live SEO! – Erica
  • Next Gen YouTube Marketing – Megan

Day 3

10:45 am

  • PPC Beyond Search: New Ad Formats, Display, and Social Megan
  • Smart Mobile Marketing Erica
  • Brand Resilience and Reputation MGMT in a High-Speed World Merry

12:15 pm

  • SEO Competitive Analysis – Megan
  • SEO in the World of new gTLDs  – Erica


  • Social Media Marketing: Killer Advertising Tactics – All three 🙂

In between speaking, moderating, tweeting, and blogging, Marty, Merry, Erica and Megan will be cruising around the conference floor and expo hall– so feel free to say hi :). They don’t bite. Without extreme provocation…

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