AIMCLEAR‘s 2014 #SMX East Agenda: Speaking, Exhibiting & Shh… (There’s a Secret!)


SMX East is already next week, and we’re pumped to partake in a full online marketing conference trifecta! We’ll be attending, speaking and exhibiting at the Jacob K. Javits Center in New York. We’ll share an exciting secret at our booth, 320! We promise, you won’t want to miss this gem.

For those who will be in the city a day early, we encourage you to register for the AIMCLEAR Social Content Distribution for SEO workshop, hosted by AIMCLEAR‘s Social Advertising Director, Merry Morud, and Marty Weintraub, AIMCLEAR‘s Founder & Evangelist. The workshop takes place on Monday, September 28 and a few passes still remain.

All About the Workshop

Despite their best efforts, most marketers’ social media marketing efforts do not yield enough links, buzz, conversion or ROI. To stay ahead of Google’s evolving algorithm updates, it’s imperative that industry folk combine paid and organic tactics to distribute content across social media networks and build links.  We know that search engines use social signals in organic results, and social channels are almost all pay if you really want to play these days.

Workshop attendees will gain unfiltered advice and learn tactical tips for utilizing paid/organic social media to generate:

  • Targeted social traffic to content that yields conversions
  • Authentic social signals from influential users
  • Links from high-authority users

Amplifying content to highly targeted users via social media is the least disputed online marking opportunity today. Use social distribution to get the most out of your investment in content creation and drive targeted traffic that yields conversions, likes, and follows.

Financial pressures have forced Facebook, Twitter, LinkedIn and even Google to charge for distribution that was previously free. These days, paid methods are the only effective way of getting content in front of your audience.

Walk away knowing how to amplify content through paid social tactics by thousands of times in just 15 minutes with minimal media spend. We’ll cover how to:

  • Conquer Social PR for SEO: Getting your content in front of the media is a mandatory tactic of link building. AIMCLEAR invented paid/organic distribution to publications, bloggers, journalists, editors, morning show anchors and nearly every media role imaginable. Target these users at specific publications including USA Today and TIME.
  • Deploy Multi-Channel Psychographic Targeting: AIMCLEAR will share Facebook, LinkedIn, G+ and Twitter targeting for highly effective content distribution. Discover and deploy commanding audience segments.
  • Change Your Perception of Social Media: Leverage budgets by thinking of display campaigns as editorial calendar-based social content amplification programs measured against content marketing and conversion KPIs.

The bulk of our time in the afternoon will be spent constructing campaigns (the real tactical, need-to-know stuff!)

Catch @MerryMorud and @GretchGautreaux on Stage!

Tuesday, September 30

merry-morud3:30 PM: Our very own Merry Morud, Social Advertising Director at AIMCLEAR, will shed some light on Twitter cards and Facebook’s Open Graph during Up Close With Twitter Cards & Facebook’s Open Graph. Boost your media experience in Twitter and tell a full story in Facebook. Attendees of this session will have the opportunity to learn how to take advantage of these often under-utilized methods of social engagement.

Thursday, October 2

gretchen-egeberg10:45 AM: Gretchen Gautreaux, AIMCLEAR Account Manager, will host the Social Media Clinic to answer attendees’ questions on everything to do with Twitter, Facebook, Pinterest and other social media sites. Got a burning social media question you’ve been wanting some expert advice about? This is the session for you!

If you’re not able to come to our workshop or attend Gretchen or Merry’s sessions, don’t fret. We’ll be on hand at our booth throughout the conference next week, so come on over and say hi! And don’t forget, we’ve got a little something up our sleeves that we’ll reveal next week. Hope to see you there!

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