GoogleAnalytics vs. Omniture: Independent Analysis
[This is a guest post written by Dennis Yu, CEO of BlitzLocal.] We get asked the “GA or Omniture” question often enough that we decided to offer up this analysis as a buyer’s guide to the marketing executive or CEO. So how well does a free product stack up against one costing six figures? The […]
Eye Tracking Research, All It’s Cracked Up to Be?
Knowing and understanding how consumers interact with your website is valuable information that can be obtained by looking over their shoulder. This approach is creepy and tedious. Instead, you could utilize eye tracking studies, but they can’t tell you the whole story. Read on for coverage from the Eye Tracking Research Update session at Search […]
Analytics Pioneer John Marshall On Using Data Well
Bottom line? Utilizing and understanding the analytic data behind your website traffic is absolutely essential if you plan on making money. The Introduction To Analytics session at Search Engine Strategies New York left the audience with a depth of courage to explore Google Analytics (GA), five elements of a CEO-worthy report, the best KPIs to […]
Should Search Marketers Socialize Every Direct Response Solicitation?
Should direct marketers place Facebook, Twitter, YouTube and/or other buttons as part of the template for every email blast?  What about PPC landing pages? Should Twitter and Facebook be exit-options for every PPC landing page impression? How should advertisers think about socialization as either primary or secondary KPIs (key performance indicators A.K. A “goals.”)? At […]
You Can’t Make Money From Analytics
However, you can make money from your website when properly advised & optimized by your web analytics, as Jim Sterne so correctly pointed out at SES Chicago 2009. Many of us have access to some sort of analytics for web properties we’re involved with, but how many of us really use the data effectively? More […]
YouTube Analytics: Insight Adds 3 Cool Features
Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing […]
Tracking Results: YouTube Analytics Fundamentals
When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them. Watching the view-count crank definitely produces a delightful tingly feeling. When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly […]
Web Analytics Power! Turning Data into Dollars
Web analytics data provides an abundance of insight that can ultimately increase revenue for a company. The problem is many aren’t up to the task of deciphering the metrics to really understand making associated reports pay. Today’s SES Toronto session titled “Analytics for Search: ROI, Engagement, Attribution, and More” was just loaded, with a great […]
35 Totally Free Google Analytics API Resources
All over the world, SEM industry bellwether Twitter’s rocking with chatter surrounding the long awaited public beta release of the Google Analytics API. That’s not surprising given implications for the search industry. Classically associated with paid search (PPC) applications and keyword research, get ready for more mainstream search marketing API tools to impact methodology and […]
Analytic Mashups For Advanced Keyword Research
These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level. Additional keyword data might include statistics culled from organic analytics (KW traffic, conversion, […]
