Category: Analytics & Reporting

This category has 69 posts

YouTube Analytics: Insight Adds 3 Cool Features

Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us  to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing […]

By on September 11th, 2009 4 Comments

Tracking Results: YouTube Analytics Fundamentals

When posting videos on YouTube, there’s little more titillating than knowing (with analytic-certainty) that people are actually viewing them.  Watching the view-count crank definitely produces a delightful tingly feeling. When a video is tailored to a particular audience to reach a specified objective, measuring more granular demographic data about views and viewers can be incredibly […]

By on August 4th, 2009 9 Comments

Web Analytics Power! Turning Data into Dollars

Web analytics data provides an abundance of insight that can ultimately increase revenue for a company. The problem is many aren’t up to the task of deciphering the metrics to really understand making associated reports pay. Today’s  SES Toronto session titled “Analytics for Search: ROI, Engagement, Attribution, and More” was just loaded, with a great […]

By on June 9th, 2009 3 Comments

35 Totally Free Google Analytics API Resources

All over the world, SEM industry bellwether Twitter’s rocking with chatter surrounding the long awaited public beta release of the Google Analytics API. That’s not surprising given implications for the search industry. Classically associated with paid search (PPC) applications and keyword research, get ready for more mainstream search marketing API tools to impact methodology and […]

By on April 24th, 2009 1 Comment

Analytic Mashups For Advanced Keyword Research

These days predictive utilities like Trellian, WordTracker and AdWords are only half the keyword research story. State of the art processes combine these standard search predict tools’ output with “what we already know,” by mashing in site-specific datasets at the keyword level. Additional keyword data might include statistics culled from organic analytics (KW traffic, conversion, […]

By on February 11th, 2009 11 Comments

Analytics … SMAnalytics! We Need New Thinking

SES Chicago Day three had me digging deep into my vernacular and coining the new word “SMAnalytics” which combines analytics and SM, A.K.A. Social Media. Where is this intersection of Social Media and Analytics? In the session, “Social Media – Measuring the Business Value,” presenters sought to dig into the subject of measuring this business value. […]

By on December 11th, 2008 4 Comments

Think SEO Before You Name Your New Company!

A timeless truth of online marketing is that a substantial percentage of online leads and sales result from “direct brand” searches.  This simply means customers often Google the actual name of your business or branded products, to research and find contact information. Being properly indexed in search engines for permutations of your company’s name is […]

By on September 18th, 2008 14 Comments

Buyer Beware! What Local Media Sites Don’t Want Advertisers To Know

We encounter companies spending obscene amounts of Internet marketing cash on unfocused local television and newspaper website banner ads, relying on semi-useless statistics and without building in the campaign’s ability to calculate return on investment.

By on September 6th, 2008 9 Comments

Wisdom & Humor From Avinash Kaushik

[Editor’s note: This post is our continued dissemination of content from last week’s  SearchEngineStrategies San Jose search marketing conference, where AIMCLEAR had 3 correspondents providing our readers notes and articles. The following is from our friend and blogger-associate, Jennifer Osborne:] During Day 2 of SES San Jose, Avinash Kaushik, Google Analytics Evangelist, was in fine […]

By on August 26th, 2008 3 Comments