How Does Your SEO Measure Up? 852 Supreme Performance Metrics Tips From #SMX
Welcome to AIMCLEAR‘s coverage of SMX West 2013!  Ahhh, Search Marketing Expo. Mainstay of the online marketing conference circuit, full-on buffet of seriously tasty brainchow, and a most wonderful reason we can think of to skedaddle off to sunny San Jose, California in the middle of Minnesota’s marathon winter season. Great timing! But seriously. SMX West […]
Social KPI Goals Worksheet for ROI-Focused Marketers
At the SES ClickZ social analytics training in Chicago last week, we asked the audience to raise hands if their companies are active in social. Nearly everyone in the room responded in the affirmative. We next polled how many attendees actually make money they can reasonably attribute to social media marketing. A couple of marketers […]
Beluga Analytics Offers Demographics & Stats Behind Your Guiltiest Pleasures: JFFF!
Gather round, kids – it’s time for another installment of Holy Heck, That A Nifty Tool! i.e. JFFF! i.e. Just For Fun Friday. This week, we were introduced to Beluga, an open insights platform made available by the fine folks over at Grooveshark. This super cool site prompts visitors to enter a musical artist’s name, and behold! […]
The Analyst’s Guide to Teaching Data Driven Community MGMT @ #eMetrics
Like it or not, analysts are essential participants in the advancement of any social media program. In Facebook, large amounts of actionable engagement data has been made available to page owners and it is crucial they leverage this data to advise and measure social KPIs. Guess what, analysts? with your awesome data measuring chops, it […]
Thom Craver Satisfies Your #Analytics Cravings: An Interview
With seventeen years of industry experience under his belt, it’s an understatement to say Thom Craver knows what’s up with the World Wide Webz. Currently working as Web and Database specialist for the Saunders College of Business at Rochester Institute of Technology, Thom’s responsible for all Web and social presences. From client consulting to guest lecturing at […]
An Optimizer’s Guide To Facebook Ads Performance Reports
Facebook Ads, “Advertising Performance Reports” are the primary analytics marketers use to optimize FB Ads campaigns and create reports. Over the last few weeks, and through the May 25th UI update, our AIMCLEAR team thoroughly researched available optimization metrics, what they mean, where they appear, and at what access points they are editable live in […]
The Ancient Geek History of Web Analytics
The types of marketing conversations that dominated #SESNY 2011 demonstrated a turning-point of analytic maturity for the industry. From the complexities (to some, futility) of attribution modeling, to the advertising implications of Do Not Track legislation, to borderline existential discussions of user intent & behavior, it’s easy to forget just how far our interpretation of […]
How to Build a KPI Tracking Dashboard Using Woopra
More analytics mavens are becoming aware of Woopra, a relatively inexpensive software package, available on the web and as a desktop application. Woopra is best known for its gorgeous daily dashboard (pictured above) and extremely useful real-time analytics features (below).  For this post, we’ll use the desktop application. What’s less known are Woopra’s killer KPI […]
Avinash, Analytics & Making Love To Keywords That Matter
Day 1 at #SESCHI 2010 was brimming with familiar sites & sounds. Marketers clutching Starbucks cups & swag bags packed into a swank ballroom to claim seats for the Conference Welcome & Opening Keynote. The soothing hum of laptop fans, vibrating smart phones & the enormous projector looming before us was out-beat by the hum of one very […]
Analytics Study: Organic Conversion, Algorithm Updates
* Sigh * 🙂 As long as I can remember, spring and summer have been the time for (but not limited to) barbecues, swimming and the effects of semi-surprise search algorithm updates on our clients. Recently, we’ve seen Google tinker under the hood, announcing the Mayday and (long advertised) Caffeine algorithm changes. Yahoo has been […]
