Prove Performance Branding LIFT / Psychographics: Search Volume, CAC, & ROAS Read More » Marty Weintraub December 22, 2023
YouTube Custom Intent Targeting – One of Google’s Best Kept Targeting Secrets Read More » Matt Peterson July 16, 2020
Online vs Brick-and-Mortar: Cannibalistic Enemies or BFF’s? Read More » Mark Traphagen August 1, 2019
Elevate Your Brand: Rethink Your Top of Funnel Measurement Approach Read More » Manny Rivas February 22, 2019
Use Low CPC Geek-Tail Keywords for Psychographic Content Marketing Read More » Marty Weintraub September 17, 2018
Kaepernick & Nike Beyond the Bickering: Social Data Unlocks the Risk of Taking Heady Positions Read More » Marty Weintraub September 13, 2018
Evocative Targeting Layers, Vertical Creative, & Being a Good Warlock Read More » Marty Weintraub July 24, 2018
Target SPECIFIC (/KNOWN) Individuals – Twitter’s (Unbelievable) Targeting Secret Read More » Marty Weintraub April 17, 2018
Contrary to Reports: What Facebook REALLY Did About ‘Jew Hater’ Targeting Read More » Merry Morud September 20, 2017
Effective Psychographic Audience Intake for the New World of Big Data Read More » Merry Morud June 14, 2017