Schadenfreude Competitive Marketing Strategies for Customer Appropriation
American Internet outrage begins anew with every corporate (or government) slight, gaffe or alternative fact, seemingly never-ending like nested, thin-skinned Russian dolls. Most recently it’s unnaturally bloated and orange, cola-flavored and it’s United us all. After all… Amicus meus, inimicus inimici mei (“my friend, the enemy of my enemy”) via GIPHY While the population rages […]
30 Facebook Financial Targeting Segments to Master When Money’s on the Brain | Psychographic Hot House
Financial attributes are a key part of the psychographic marketer’s targeting toolkit. Slicing an audience based on banking and spending habits helps zero in on the users you want to buy a product, and it weeds out people you likely don’t. If you’re selling high-end home entertainment systems or investment services for the ultra-wealthy, your […]
Mine LinkedIn Psychographic Data via Sales Navigator Easter Egg
Classic Linked Premium Accounts have taken flack lately. Yep, LinkedIn gutted Premium accounts, moving out and enhancing advanced search, alerts, plus adding supple new features. The new-and-improved LinkedIn Premium is Sales Navigator. Cancel Premium. Run, don’t walk. Sign up for Sales Navigator. Sales Navigator is deeper than old Premium accounts, most notably in our ability […]
Google Display Network Targeting: Boost Top-of-Funnel Traffic for Uniform Audiences | Psychographic Hot House
Driving top-of-funnel traffic for any audience can be tricky, diverse or not. On the bright side, certain verticals allow you to tap into the wide range of targeting options in the Google Display Network (GDN). If done correctly, the GDN can be a great option for driving top-of-funnel traffic, as well as direct response. Understanding […]
Run Predictive & Branding Social Campaigns When Search CPC is TOO DAMN HIGH | Psychographic Targeting Hot House
Emergency home services such as plumbing and appliance repair are the bread and butter of search PPC for one obvious reason: intent. When faced with a burst pipe gushing near-freezing water, most of us aren’t hopping on Facebook for help. Nope, it’s straight to Google with a “plumber [city]” style search. As a service provider, […]
The Ultimate Travel Marketing Psychographic Targeting Toolkit
Of all marketing spaces, the travel and hospitality vertical has some of the richest data at scale. The reasons are obvious. Many humans are nomadic in nature, a phenomenon dramatically perpetuated by global, easy, low cost, high tech and accessible transportation and lodging. An exciting feature of growing data sets is easy accessibility to psychographic […]
5 Facebook Engagement Retargeting Strategies That Don’t Suck | Psychographic Targeting Hot House
It’s no secret why Facebook dominates the social marketing landscape: superior audience targeting options for advertisers. In today’s edition of the Psychographic Targeting Hot House, we’re going to look at how to build Facebook custom audiences based on Facebook engagement, and creative ways to use them to their full advantage. Facebook page engagement custom audiences […]
The Occupational Psychographics of LinkedIn Psychographic Professionals
Psychographic variables are attributes connecting users’ interests, affinities, proclivities, politics, biases, religion, peccadilloes, sexuality, financial status, purchase intent, education, freaky stuff, car ownership, house size and thousands of other common (plus off-the-beaten-path) layers. Some intellectuals also refer to them as IAO (interests, activities and opinions) variables. Occupational psychographics profile a user’s workplace, employers, job description and other variables. […]
Twitter Tax Season Psychographic Targeting! 6 Money Segments | Hot House
Benjamin Franklin often gets the credit for the saying, “Only two things in life are certain: death and taxes.” However, according to The Yale Book of Quotations, Christopher Bullock wrote in “The Cobler of Preston” (1716), “‘Tis impossible to be sure of any thing but Death and Taxes.”  Fun fact: Ben was only 10 years […]
Find & Target Mid-Level Influencers to Ride the Ripple Effect | Psychographic Hot House
Wouldn’t it be great for your brand to be featured on “Ellen,” talked about on “Good Morning America” or written about in the Wall Street Journal? Of course it would. AIMCLEAR has been successfully brainwashing branding to journalists, column editors, show producers and beyond for years. While major publication placements are often seen as the […]
