Smart search marketers know. Don’t buy “Free” keywords, unless your conversion is free. Paid social marketers recognize no-freebies filtering is easily available using Facebook Exclusion Interest targeting. This Psychographic Targeting Hot House illustrates how to ban pesky freeloaders from the targeting mix.
Copy seed targeting, offered as scraping text below. Paste scraped text into Facebook Ads for a free data layer with affection from your friends at AIMCLEAR.
Use the Exclude Interests bucket to filter free-free stuff personas out of Facebook targeting.
Data Layer Giveaway! “Free” Keywords
Below you’ll find “free” keywords for interest exclusion. (We provide a free copy and paste text version below for import into Facebook Ads targeting.)
There are a lot of Facebook users who are into free shit somehow, like 72 million (using this as inclusion targeting), leaving 115 million users to target once the free-lovers are excluded. Here’s your “free” text to scrape. Keep reading because we’ll show you a segmentation example.
Free Online Game, Getting Free Food, FreeStuffWorld, Free Baby Stuff, Freeware, Free Online Degree, Free Gig Tickets, Free Sample Frenzy, FreeStuff.co.uk, free online dating, Free Samples Australia, Free Stuff, MagicFreebiesUK, Freebies 4 Her, free download, free online slots, How to Shop for FREE, The Freebie Source, Just Free Stuff, Free Download E-Books, Free Samples Network, Free Concert Tickets, Ebooks Free Download, Freebees, Play Free Online Games, Free Stuff Finder, Beauty Samples for Free, Free Movie Tickets, Watch Free Online Movies, free online games, Free Samples in Canada, Free Download Movie, Free software download, Free Online Earning, Free Samples 4 You, Free software, Bgames Free Online Games, Free Quilt Patterns, Free and open-source software, Free Rewards Points, Free Stuff On FB, Free Beauty Samples, FREE ONLINE TUTORING, Free Makeup Samples, I love Freebies, Free Samples and Deals, Download Free Games, GETTING FREE STUFF IS AWESOME !!, Free Sample Deals, Free Online Casino Slot Bonuses, FREEBIES!, Getting Free Stuff, Grocery Shop For FREE!!, free online slots machines, Free Hot Samples, Free Online Football Games, Freebie marketing, Share Your Freebies, Free Samples, Free Download Manager, Free Games Download, Freebies Central B, Samples 4 Free, Julie’s Freebies, London For Free, Best Free Samples or Beauty Freebies
Segmentation Example: Home Office Accountants
Using Facebook Job Title targeting, it’s easy to find a subset of home office accountants. That’s a small and powerful audience who may buy B2B support services and products… from accounting software and conferences to lead generation, associations and mobile forms tools. Now, apply an exclusion data layer of “free” Interests, essentially filtering out Facebook users looking for free stuff. Pretty cool, approximately 30 percent of the audience was stripped from the targeting layer.
Build Your Own Cheapskate Filters
Get creative marketers! Use Exclude Interests to build out more moderate money data filters. Think in keywords, like a search marketer. SEMs selling premium (read expensive, fine, exclusive, etc.) products often use negative keywords like “Discount,” “Used,” “Coupon,” “Sales events,” Cheap” and others to remove excessive spendthrifts. These semantic concepts also apply to social.
Scale, Cost & Conversion Rate
As with any psychographic targeting layer, concepts offered herein usually scale to larger audiences. In huge audiences, filtering with the Exclude Interests free segment offered here may not affect the CPC a lot.
Also, in this post, remember we shared a small targeting segment, home office accountants. As a general rule, small, layered audiences tend to cost more. If your root audience is small, check if the conversion rate is higher because freeloaders are filtered out. If yes, weigh the value of more conversions against the inflated CPC.
Search Marketers Only Buy “Free” Keywords, If The Conversion Is Actually Free
Like search, social marketers have negative power at their fingertips! “Free” filtering is easily available via Facebook Exclusion Interest targeting. We hope you enjoy the copy & paste stock in this post. Use it to lose it! Filter out would-be freeloaders from Facebook targeting.
Happy Targeting 🙂 MW
