Here are few SEM links from blog land to read over Lean Cuisine
Measuring Pay Per Click Performance
Search Marketing Standard Magazine
Handing Over the Keys to Your Google AdWords Account
What is the safest way to delegate those responsibilities to a third-party company?
Yahoo Being Sued For Faulty Ad Platform
Search Engine Watch Blog by Danny Sullivan
Surviving The “Google Shuffle” SEOs Claim Digg
Making Link Bait and Viral Marketing Work – Part Six by Jennifer Laycock