SMX East Preview: Serious Search Marketing Insight

SMX-NewYorkA quick scan of SMX East’s “Conference Agenda At A Glance offers an exciting preview of what’s to come. Search Marketing Expo East New York City will take place October 6-8, 2008 at the Jacob K. Javits Convention Center on West 34th Street.

We have to say the agenda, organized by Danny Sullivan, Chris Sherman and the whole Third Door crew, looks awesome. This is truly one of the “shouldn’t-miss” gatherings of the year for critical up-to-date industry information, best practices and  insight. SMX East is for serious professionals.  Register here:

Track This Baby
Keynotes, training sessions and panel discussions are laid out as “tracks:” SEO Track, Agency & Paid Search, In House Day, Links & Listings, Issues and the Obligatory Sponsors and Partner Track. Keep in mind that these “partners” are some of the most innovative and fascinating technicians and personas in all of search.

Other tracks include Vertical Search Marketing, Brands, Publishers & Agencies and (what is sure to be a classic romp) the SMX After Dark Party, an ummm…a “track in itself.” These conferences are famous for killer-ass parties. Stay tuned for the information regarding a special AIMCLEAR/Clix Marketing shindig.

AIMCLEAR Will Be Speaking
I’m truly looking forward to the pleasure of speaking on the Advanced Keyword Research panel moderated by Gordon Hotchkiss, President & CEO, Enquiro. Other speakers will be Ariel Bardin, Product Management Director, Christine Churchill, President, It’s likely that we’ll receive terrific insight regarding usage of Google’s evolving keyword inventory tool and other approaches/tools.

The What Is Ethical Social Media Marketing session is bound to be a holler. Moderated by: Jeffrey K. Rohrs, Vice President, Marketing, ExactTarget-speakers include Liana Evans, Director of Internet Marketing, Key Relevance, Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital and me. My presentation will expound on our series of blog posts, New Series: Avatar Theory, Common Social Media Participation Models.

SearchEngineLand published a cool post, SMX East Speakers and Attendees — SEM Who’s Who!, highlighting the impressive array of industry talent assembled for this show. The Westin New York at Times Square is the official host hotel. Please look us up if you’re at SMX or in the New York area.

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