Social Marketing Cluster Facts: FB Introduces TRP Measurement & Google Premieres New Photo Features

Every week we dive into this week’s social media news, providing you with real (and amusing) insight into this dynamic industry. What’s up this week?

Reports indicate Twitter plans to boost its character limit, advertisers will soon have access to click-to-buy ads on YouTube, and Facebook announces a new measurement for video ads similar to Nielson ratings.

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Twitter Plans to Go Beyond Its 140-Character Limit, Kurt Wagner, Re/code

Twitter Buy Now, Twitter Business

NBCU Reaches Deal to Sell Ads on YouTube Videos, Including “Tonight Show” Clips, Mike Shields, The Wall Street Journal

YouTube Will Soon Be Able to Make Any Video Shopping-Enabled, Todd Spangler, Variety

Google Plus Daily

Google Announces Three Long-Awaited Photos Features, Gabriel Komarnicki, Google Plus Daily

Pinterest CEO Says Advertisers’ Needs Take Back Seat to Users, Mike Shields, The Wall Street Journal

Improving Mobile Profiles, Aigerim Shorman and Tony Hsieh, Facebook Newsroom

Introducing New Ways to Buy, Optimize and Measure Ads for a Mobile World, Facebook for Business

It’s Not Just Facebook That Goes Down: The Cloud Isn’t As Robust As We Think, The Conversation, The Next Web

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