Succulent SEO Secrets, Tasty Tactics, #Visibility_14 Is HERE!


Tomorrow, marketers and SEO professionals will flock to the Windy City to divulge and consume tasty tactics and succulent SEO secrets. The inaugural Searchmetrics Visbility_14 conference has arrived.

When Marcus Tober, Founder and CTO of Searchmetrics, began developing search analytics software, the landscape was quickly evolving. Now both Marcus and his company are mainstay SEO names.  Visability14 is Marcus Tober’s take on the SEO universe, embodied with sessions, speakers, concepts and energy.

Visbility14 promises to serve an eclectic mix of topics ranging from content optimization to actionable, down-and-dirty tactics for mitigating risk at the technical level. Attendees are promised insights into successful brands’ strategy development. The future of SEO will be a large focus for some sessions. Others will focus on the here and now with things you can take home and show to mom (or your colleagues)!

Tom Schuster, CEO of Searchmetrics, will open day one with the morning keynote. He has made a name for himself in driving the Searchmetrics expansion with an emphasis on international markets. Get in the mood for some hardcore learning, people!

Next, Marcus Tober’s morning keynote will focus on the future of search with his sights aimed at the major factors and trends marketers need to be aware of. This includes the intersection of high quality content and technical design for sites as well as taking a look at recent search engine developments and how these changes impact the future of search and online marketing.

A number of other top-ranking SEO pros will also share their areas of expertise, including John Rampton and Bob Rains, two self-proclaimed computer nerds; Prashant Puri from AdLift, who will be speaking about how to operationalize and scale your content marketing strategy along with link assessment; and Marla Johnson Norris of Aristotle, whose focus will be on actionable tactics using Searchmetrics data to drive optimization and design efforts.

We look forward to taking in sessions from the likes of Thomas Martino of InternMatch, who works with an engineering team to create platforms to launch optimized content at scale; Brian Rakowski, who runs the organic traffic strategy at HostGator, a website hosting brand; David Dunne of Velocidi who will be taking a dive into the realm of mapping behavior and personas in order to drive content marketing that sows and harvests demand. Other speakers include Jordan Koene from eBay, John J. Curtis, SEO Manager for Walgreens, our own Marty Weintraub, Marek Olszewski from GoDaddy, and more!

Don’t miss Marty Weintraub‘s session, Search Powered Psychographics: Enter the Age of True Persona Marketing, which takes place from 2:30 – 3:00 PM on Thursday, July 17.  Enter the world of psychographic search marketing; he will dive into what you can do to filter and qualify traffic as it moves through the marketing funnel, from first touch to last. Learn what you should be doing in the future of search—true persona marketing.  If you haven’t gotten a ticket yet, tomorrow is the last day, so get them here fast! If you see Marty at the conference, stop by and say hey. 🙂

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