Reciprocally, do not underestimate the power of blogging. Anyone who poo poohs blogging as a channel is sadly misinformed. With incredible tools like WordPress at our fingertips, take blogs for what they are and don’t discount the possibilities. Blogs are a metaphor for thoughtful, empowering content and commonly function as content hubs for terrific content strategies. Malign blogs at your own peril. You’ll probably get your SEO ass kicked by a competitor which understands blogs’ value.