AIMCLEAR #SESSF Live Tweeting & Blogging Schedule

Well, friends and fine folk of the tech industry, the time has come… next week marks #SESSF, better known as Search Engine Strategies, San Francisco. SES is regarded by many a search marketer as a must-attend event, featuring keynotes, presentations and round-table discussions from luminaries Tim Ash, Bruce Clay, Rand Fishkin, Michael Gray, Cindy Krum, Lee Odden, David Szetela, Richard Zwicky and dozens more.  Marty, Matt and Lauren will fly out to sunny California and represent the AIMCLEAR team this go-round– tweeting, blogging and presenting at this much-anticipated event.

Continuing a 2010 speaking tour that’s spanned Duluth, Portland, New York, London, and Sydney, AIMCLEAR President / Rockstar Marty Weintraub will hit the #SESSF stage twice next week. At 3 pm on Day 1, he’ll speak on the Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your Boat session and on Day 3 he’ll tackle Killer Facebook Marketing: Do’s and Don’ts at 3:15 pm.

Matt and Lauren will be covering a variety of sessions throughout the conference via live-tweets as well as comprehensive blog posts. Take a peek below at the sessions they plan to attend, and be sure to check back for conference coverage as the week unfolds. You can keep up with live-tweet coverage by following @Matt_Peterson & @beebow. (Sessions to be live-tweeted are indicated by an asterisk [*] next to the title.)

Tuesday, August 17th
9:30-10:45 am
  • Matt  & Lauren will both be live-tweeting the conference welcome & opening keynote*
11:30 am-12:30 pm
  • How Large Advertisers are Accelerating their SEO with Social Media (Lauren)
  • Search: Where to Next? (Matt)
1:30-2:30 pm
  • Meaningful SEO Metrics: Going Beyond the Numbers (Lauren)
  • Introduction to Information Retrieval on the Web (Matt)
3:00-4:00 pm
  • Content Marketing Optimization* (Lauren)
  • 10 Things To Supercharge Your SEM Campaign* (Matt)
4:15-5:15 pm:
  • SEO Through Blogs & Feeds (Lauren)
  • Developing Great Content (Matt)
Wednesday, August 18th
9:30-10:30 am
  • Matt & Lauren will face off again, live-tweeting the morning keynote*
11:00 am-12:00pm
  • News Search Optimization (Lauren)
  • Crossing the Digital Divide: The Leap From Search to Display (Matt)
1:00-2:00 pm
  • Search, PR & the Social Butterfly (Lauren)
  • Video Lab Primer* (Matt)
2:30-3:30 pm
  • Real-Time Storytelling* (Lauren)
  • Link Building in August of 2010 with Jim Boykin (Matt)
3:45-4:45 pm
  • Twitternation & Automation* (Lauren)
  • Ad Innovations @ SES SF* (Matt)
5:00-6:00 pm
  • How to Become a Link Magnet (Lauren)
  • Get Discovered on Bing (too) (Matt)
Thursday, August 19th
9:30-10:30 am
  • Matt & Lauren will duel for the last time, live-tweeting the morning keynote*
10:45-11:45 am
  • PPC or SEO? The Ultimate Search Marketing Battle* (Lauren)
  • Paid Placement for Branded Content & Digital Advertorial* (Matt)
12:00-1:00 pm
  • Duplicate Content & Multiple Site Issues (Lauren)
  • Search Marketing Toolbox (Matt)
2:00-3:00 pm
  • Social & the Marketing Mix* (Lauren)
  • Ads in a Quality Score World* (Matt)
3:15-4:15 pm
  • Matt & Lauren will both live-tweet the Killer Facebook Marketing: Do’s and Don’ts session*
4:45-5:45 pm
  • The Business Value of Social Media (Lauren)
  • Advanced Paid Search Tactics (Matt)
If you plan to be at any of these sessions, hit us up with an @mention on Twitter. Hope to see you there!

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