Manny Rivas

Manny Rivas

Chief Marketing Officer

How to Build a Terrific In-House SEO Team

What skill sets are you looking for when drafting your in-house SEO all-star team? What does it take to plug in a SEO department to an already moving marketing machine?  As the new kid in town, how can you make sure the department’s voice is properly amplified, respected and heeded? The session Bringing SEO In-House: […]

By on March 25th, 2010

Beyond “Great Content,” How to Be a Link Magnet

It feels good to be back at Search Engine Strategies 2010 New York. I was white-knuckled on the flight in but the embarrassing sobs and childish screams were all worth it to come fraternize with you search folk in the city that never sleeps. The first session of the day in the Search on the […]

By on March 23rd, 2010

Chris Boggs SES V-Interview: On Structured Data, Personalization & Client Communication

Chris Boggs is the Director of Search Engine Optimization at Rosetta, an interactive design agency.  He’s also the Associate Editor of the SearchEngineWatch forums,  has served on the SEMPO Board of Directors since 2006 and is well respected amongst search thought leaders. I had a chance to score a couple of moments of Chris’ time, […]

By on December 22nd, 2009

Serendipity, Kittens & Black Hat: Jonathan Allen V Interview

Jonathan Allen, Search Marketing Specialist at Incisive Media, Director of Search Engine Watch and Co-Founder of Moblog:tech was kind enough to share a few moments of his time with us on day 3 of SES Chicago 2009. Check out the coverage below.

By on December 15th, 2009

Information Architecture: Are Your Customers Lost?

So you’ve paid close attention to the SES Chicago 2009 coverage of PPC sessions, you’ve cleaned up your SEO and monitored analytics. OK, but how about the session dealing with the piece at the core of your website’s performance? We’re talking about information architecture here, and without it potential customers visiting your site will be […]

By on December 10th, 2009 4 Comments

YouTube Optimization Clinic with Greg Jarboe

The following is a summary of Greg Jarboe‘s SES Chicago ’09 YouTube & Video Optimization session moderated by Anne Kennedy, Founding Partner & CMO of; Managing Partner & Founder of Beyond Ink. Greg is President & Co-founder of SEO-PR. We all know Google rules search. Interestingly enough however, there were 10 billion videos watched […]

By on December 7th, 2009 1 Comment

The Future of Search: Are You Ready For Change?

Welcome to those tuning in for  our SearchEngineStragtegies Chicago 2009 conference coverage. After a night of tossing and turning in a cold sweat, replaying the brutal defeat of my beloved Vikings :(, I’ve pulled myself together. Hey, at least SES Chi-town 2009 won’t let me down. My session today (first session of the day titled […]

By on December 7th, 2009

The Lost Marty Weintraub Rockstar Pictures

It’s been interesting to note search journalists lobbing tongue and cheek verbiage like “PPC rockstar,” “Social Media rockstar” and other mutually indulgent hyperbole at Marty. All seriousness aside, we were cleaning out the office today and found a poster, circa 1985, that left the weekend AIMCLEAR crew howling. In a momentary haze, Marty gave me […]

By on October 11th, 2009 24 Comments

YouTube Analytics: Insight Adds 3 Cool Features

Hop into the YouTube analytics suite Insight and you’ll notice YouTube has added some new features to the platform. Obvious additions are pretty new color charts allowing us  to view discovery of videos over time. Being able to monitor view-count over the lifespan of a video and tracking the sources of those views is nothing […]

By on September 11th, 2009 4 Comments