PPC Quality Score: Cracking the Code @ #SESSF
Welcome back to AIMCLEAR‘s coverage of #SESSF 2011! The ever elusive PPC Quality Score, often regarded as enigmatic a mystery right up there with the ancient sphinx, has attracted, baffled, bewildered, and haunted many a marketer since the dawn of paid search. Day 3 of Search Engine Strategies, San Fran edition brought about the Ads in […]
Revealed: Which Video Platforms Get Results in Universal SERPs
You may think that YouTube is the only game in town, but it is not. Google, and to a greater extent Bing, source hundreds of channels to populate organic universal SERPs. This post shares data from our study to reveal the extent that platforms (YouTube, MetaCafe, DailyMotion, etc…) comprise unversal SERPs.  The second installment […]
Deadeye YouTube SEO & Winning Universal SERPs
Most reasonable marketers probably pine to see their YouTube videos rank, in Google and Bing’s organic Universal SERPs, for important keyword searches. While the exact ranking algorithms are super secret hot sauce, follow YouTube tagging best-practices to get videos ranked in Google, Bing & YouTube itself.
YouTube SEO Cheat Sheet For #PubCon
Greetings #PubCon attendees. Our own Marty Weintraub is speaking today at the Las Vegas Convention Center in Salon C, in the “SEO for Multimedia and Rich Media” at 2:55PM PT. Because Marty wants to spend his time sharing cool YouTube keyword research tactics we employ at AIMCLEAR, he asked that the team back in Duluth put […]
Organic Online Community: If You Build It, Will They Come?
If You Build It, Will They Come?… that’s the question on the minds of many community managers. It was also the first of many topics discussed during the #BlueGlassFL Day 2 late morning session, The Power of the Community – Leveraging and Mobilizing Organic Online Communities. Say it’s built, and “they” come… once those community […]
Revv Up Online PR & Give ‘Em Something to Talk About
Day 1 of #BlueglassFL in Fort Lauderdale, Florida. While 9AM is hardly “butt-crack” early, many a search marketer were visibly feeling the effects of last night’s… networking event. For the conference attendees struggling to hoist peeper lids up over their pupils, a straight shot of espresso was top priority before taking seats in the first […]
Analytics Study: Organic Conversion, Algorithm Updates
* Sigh * 🙂 As long as I can remember, spring and summer have been the time for (but not limited to) barbecues, swimming and the effects of semi-surprise search algorithm updates on our clients. Recently, we’ve seen Google tinker under the hood, announcing the Mayday and (long advertised) Caffeine algorithm changes. Yahoo has been […]
#SESNY 2010: Don’t Be Negligent, Carpe Display
The rise of exchanges in display advertising is making it look a hell of a lot more like search. Display is making headway from a shot-in-the-dark branding channel tactic to a highly targeted conduit for brands to capture the right audience, with the right dialog at the right time.