Back To The Future: True Facebook ROI In The Classic Subscription Model

A woman stands on a rocky mountain peak with her arms outstretched, looking out over a vast forest landscape under a bright sky. A hiking backpack sits beside her, and the "personaDriver" logo is in the bottom left corner.

This is what many communities we see look like. The subscribers don’t matter. They’re not interested in much that matters.

This one is a little different. Though we have few friends, they are highly connected.

 

It will be easy to get FoF endorsements with sponsored stories, when the organic post is cool and appropriately amplified with paid. The savvy community manger knows that the list can be built at these times. Here’s the secret: Target you sponsored stories so that the only FoF amplification you are paying for, are to friends of friends interested in the same thing.

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