The Hospitality Marketing Psychographic Segmentation Toolkit | Hot House
The hospitality industry is a digital marketer’s loveliest dream and worst nightmare. With travel and weekend getaways and fine dining on a plethora of minds across this world, there are ample opportunities to truly connect with customers and speak to their wanderlust cravings. That said, navigating today’s data universe can be daunting for the uninitiated. […]
Facebook #SHOPPER Persona Targeting Part 3 | Psychographic Hot House
Welcome back, marketers! Part THREE of AIMCLEAR‘s Facebook Purchase Behavior Buyer Psychographic Profiles explores purchase habits, subscription services, buyer profiles, business purchases and technology within Facebook’s Purchase Behavior targeting category. So, settle in! In this post we’ll explore how Facebook’s subscription services category isn’t what it seems. We’ll narrow in on frugal fashionistas, terrified seniors […]
Psychographic Geekdom: Targeting The MOST Passionate Audiences | Hot House
Psychographic targeting is about PASSIONS. As our offline obsessions moved online, it created all these traces of our psychographic profile for digital marketers to build and advertise to. Sometimes a little extra digging can unearth a gold mine of digital ad targeting segments; sometimes it requires a more layered approach that mixes several different audience […]
NEW Pinterest Targeting Reveals (Major) #Shopping Intent | Psychographic Hot House
You may have heard the rumors, and it turns out they’re true! Pinterest targeting now packs a punch that puts them in the psychographic game! The site has recently released some major news pertaining to new targeting capabilities now (and soon to be) available in its self-serve ad platform. These new targeting features include expanded interest […]
Facebook Persona Buyer Targeting Part 2! Psychographic Hot House
Welcome to Part Two of AIMCLEAR‘s Facebook Purchase Behavior Buyer Psychographic Profiles! This week we’ll explore Facebook Purchase Behaviors: Store and Purchase Types, and Health and Beauty categories for audiences perfectly potent for big pharma and, cosmetics crosshairs, and finally intriguing gender-bending audiences. As outlined in Part One, Facebook’s Behavior Targeting, data based on […]
Targeting Instagram Affinity Audiences From Facebook | Psychographic Hot House
When Facebook acquired Instagram, it was a match made in social sharing heaven. Beautifully curated images powered by heavy-hitting data gave marketers all the warm fuzzies. Advertising on Instagram means marketers with a creative edge and story to tell can engage with an expertly inventive and high-resolution audience. They can speak directly to the heart […]
Part 1: Facebook Buyer Persona Targeting Exploration & Combinations | Psychographic Hot House
The bad news: Too often, social marketers seeking direct sales from social find themselves with too little sales at too high a cost. A holistic marketing strategy that incorporates search, social, and display ads, along with retargeting and RLSAs throughout the buyer journey, simply annihilates this problem. The blended CPA across all channels can yield […]
Facebook Purchase Behavior Targeting — Understanding Data Behind The Categories: Psychographic Hot House
Beyond Page Likes and user generated interests, ever wondered where all of the data within Facebook’s Targeting comes from? We took a deep dive into one of our favorite targeting buckets — Purchase Behaviors — to find out where the heck the data comes from. We look to Purchasing Behaviors because they are great ways […]
Facebook Travel Targeting: Get ‘Em While They’re Daydreaming! | Psychographic Hot House
We’re all guilty of it, especially those of us in northern climates around this time of year: daydreaming of someplace sunnier, far away. For most of us, it’s the same place every time. A hot beach. A favorite national park. Maybe even our hometown with family members. With psychographic targeting, it is easier than ever […]
4 Multilingual Social PPC Psychographic Tactics to CRUSH Overseas Campaign ROI | Targeting Hot House
Social channels carry global conversations, which means effective marketing campaigns require an understanding of the language users are speaking. In an expanding world of multilingual generations and translation agnostic content, reaching the cultured audience is a master class in social PPC psychographics. Get ahead of the curve and become a global targeting tour de force […]
