Find The #MONEY in Facebook Sans BIG Data (EU-friendly!) | Psychographic Targeting Hot House
Facebook behavioral targeting options have been a longstanding favorite for effective Facebook marketers – it allows us to ensure the product or service is in front of people who not only have a want or need for the product but also have the resources available to purchase it. Income, net worth, and home value targeting are […]
Valentine’s Twitter Targeting for Sweet Social Sales | Psychographic Hot House
Valentine’s Day is approaching quickly. Many will scramble to match the gravity of their love with the weight of chocolate, cards, jewelry and, in a grand gesture, a book of poetry. Though many efforts will never match the brilliance and sharp tongues of Pride and Prejudice’s banter, nearly 55 percent of those in the U.S. […]
Relationship Persona Targeting for Valentine’s Grand SLAMS | Psychographic Hot House
Striking out on relationship targeting? Minor league marketers identifying those who are coupled, engaged, married, and divorced/widowed can end up whiffing. Relationship targeting became a whole new ball game when Facebook entered the picture laden with parent, financial, relationship duration and, of course, interest layers (and so much more). Power-hitting marketers can now acutely identify […]
Exclude ‘Free’ Loving Facebook Parasites Using Negative Targeting | AIMCLEAR Psychographic Hot House
Smart search marketers know. Don’t buy “Free” keywords, unless your conversion is free. Paid social marketers recognize no-freebies filtering is easily available using Facebook Exclusion Interest targeting. This Psychographic Targeting Hot House illustrates how to ban pesky freeloaders from the targeting mix. Copy seed targeting, offered as scraping text below. Paste scraped text into Facebook Ads for […]
Audience Segmentation For The Last Mile: Psychographic Targeting Hot House
Ah, the last mile. The end is in sight. There is so much work in your rear view mirror that if you stop now, no one would fault you. But then again you didn’t set out to run 25.2 miles or stop one mile from the finish line. You have to finish the last mile. […]
Hive Power Unleashed! Start Your Social Business Buzzing
Disclaimer: AimClear is part owner of Buzz Frenzy Small businesses are starting to realize the value of psychographic Facebook targeting to reach tight local audiences using huge data — yet for many, the time and resources it takes to truly create highly-targeted audiences that resonate with their product and brand can be overwhelming. Buzz Frenzy […]
Facebook GEO Targeting is ‘Where It’s At’: Psychographic Targeting Hot House
Two turn tables and a microphone. Baby. Recently on #SocialChat… our good friend Akvile Harlow stopped by and sparked a targeting idea for this edition of Targeting Hot House. Today we’ll dive into Facebook’s new geo pin targeting! Facebook’s Drop Pin geo targeting feature is pretty new. We saw it roll into our accounts around the time of the new Ads Manager […]
Perfecting Power Mom Personas on Facebook: Psychographic Targeting Hot House
Q: Who controls a $2.4 trillion market annually and mentions brands an average of 73 times per week, compared to 57 times for their counterparts? A: What is a Mom? *Ding*Ding*Ding*Ding*! (Nothing against Dads, you all rock too, but those stats are undeniable!) Facebook easily gives marketers the ability to harness the buying power of […]
Twitter Audience Insight to Delight: Psychographic Targeting Hot House
Paid social marketers looking to expand or reach new audiences can tap Twitter’s Audience Insights tool for native data insights based on previous in-channel Twitter performance. This week, AIMCLEAR‘s Targeting Hot House exposes the power of Twitter’s Audience Insights for social psychographic targeting. Find Audience Insights Depending on your version of Twitter, Audience Insights can […]
Unexpected Twitter Keyword Mining Tactic: Psychographic Targeting Hot House
Twitter targeting via keywords is a deadeye tactic to get your message in front of highly relevant, themed conversations that occur in the moment. On the other hand, there are nearly endless combinations and keywords you could use and only a few tools… In this Psychographic Targeting Hot House edition, we’ll reveal how to mine […]
