You’re probably running staggered promotions throughout the year based on seasonal
trends, historical performance, and other events that impact your industry. If not, you should be.
In addition to these events, there are 5 big holidays and shopping events in Q4 that
wrap up the holiday season in North America every year. Most
businesses should factor these into their plans.
Key Dates For Q4 Holidays/Shopping Events:
- Thanksgiving – (in the US) the fourth Thursday
in November - Black Friday – the Friday immediately following
Thanksgiving - Cyber Monday – the Monday after Black
Friday - Christmas Eve / Christmas Day – December 24th
and December 25th each year - New Years Eve – December 31st
Other (Maybe Important) Dates
- Halloween: October 31st, 2020
- Small Business Saturday – the Saturday after
Black Friday - Green Monday – Green Monday is (usually) the
second Monday in December
Laying The Foundation
Once you’ve picked the events you plan to focus on, and have added them to your
calendar, it’s time to get down to the brass tacks of building these campaigns.
AIMCLEAR specializes in integrated marketing campaigns across multiple channels and platforms.
We have a full team of media buyers and ad operations folks who support our clients with
creating audiences and setting up campaigns for paid
search (PPC), paid
social (FB Ads, LinkedIn Ads,
Instagram Ads, etc. etc.), organic search (SEO), organic social and
PR. We also support many of our clients
with data services, martech services, and website
development.
Each of these topics in and of themselves would require a full guide to properly cover,
and so for the purposes of this guide we’re focusing on:
- Strategizing effective campaigns
- Producing effective ad creatives and landing pages to
support these campaigns
In essence, this guide focuses on the “creative” side of holiday promotions.There
are however other major considerations beyond the creative, including ad spend,
audiences, technical setup and testing, and data monitoring. Check out the AIMCLEAR
blog for articles where we cover these other critical components of
your holiday campaigns.
Download the complete
guide, continue on to “Messaging Strategy and
the 4 Stages of Buyer Awareness,”or browse through the chapters:
