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News & Insights

SEO is Dead: Long Live Online Marketing with Will Scott
  • Zenith Conference

SEO is Dead: Long Live Online Marketing | Zenith 2016 LIVE Blog!

By Trisha Taurinskas
  • April 28, 2016
Creatively Scaling Campaigns: Multi-Channel Integration and Leveraging Sales Funnel Attribution
  • News & Events, Zenith Conference

Multi-Channel Integration and Leveraging Sales Funnel Attribution | Zenith 2016 LIVE Blog!

By Dan Gardeen
  • April 28, 2016
Reputation Monitoring & Protection: Data Everywhere! (B.S.U.R) with Michelle Stinson Ross & Jen Jamar
  • Conference Coverage, Public Relations, Zenith Conference

Reputation Monitoring & Protection: DATA EVERYWHERE! (B. S. U. R.) | Zenith 2016 LIVE Blog!

By Kevin Watterson
  • April 28, 2016
The Machine Learning Revolution And Its Impact On Search with Eric Enge
  • Zenith Conference

The Machine Learning Revolution and its Impact on Search | Zenith 2016 LIVE Blog!

By Kevin Watterson
  • April 28, 2016
The Mobile-Social Web, Redux: How to Leap Frog Local Competition with Emily Grossman & Cindy Krum
  • Zenith Conference

The Mobile-Social Web, Redux: How to Leap Frog Local Competition | Zenith 2016 LIVE Blog!

By Trisha Taurinskas
  • April 28, 2016
Almost AI: Achieve PPC Growth With An Evolving, Learning Keyword Research Machine with John Lee & Purna Virji
  • Zenith Conference

Almost AI: PPC Growth With An Evolving, Learning Keyword Research Machine | Zenith 2016 LIVE Blog!

By Dan Gardeen
  • April 28, 2016
A conceptual illustration of a human brain split into two hemispheres, with the left side glowing blue with charts and data, and the right side glowing orange with music notes and creative symbols.
  • Content, Creative Services, Marketing Strategy, Paid Search

Right Brain, Left Brain Marketing: Appealing To The Sensitive, Gorgeous Humans Behind The Data

By Manny Rivas
  • April 26, 2016
An iconic anchor monument in Duluth, Minnesota, sits on the shore of Lake Superior, with the breakwater lighthouse visible in the distance during a stunning purple and gold sunset.
  • Zenith Conference

Zenith 2016! Stay The Weekend: A Getaway Fit For Two

By Lea Scudamore
  • April 23, 2016
Social media cluster facts
  • Organic Social, Video

Facebook Dreams Up ‘Tip Jar’ & YouTube 360 Is Here | Social Marketing Cluster Facts

By Alexis LeBlanc
  • April 22, 2016
A vibrant, digitally painted image featuring a central, glowing human silhouette overlaid on a chaotic, abstract collage of currency and dollar bill fragments in swirling red, yellow, green, and blue colors.
  • Paid Social, Psychographics

Facebook #SHOPPER Persona Targeting Part 3 | Psychographic Hot House

By Merry Morud
  • April 21, 2016
Eric Enge
  • News & Events, Zenith Conference

Machine Learning Bada** Mother Facts: Zenith Q & A With THE Eric Enge

By Trisha Taurinskas
  • April 21, 2016
two kids sitting in a suitcase pretending to be pilots
  • News & Events

AC Speaking ROAD TRIP! UK, Down Under, Back In The US

By Trisha Taurinskas
  • April 19, 2016
SMCF Blog Header of Lea holding a fake Twitter award with a #SMCF in the lower left corner
  • Organic Social

Twitter Awards The ‘Stars’ And Facebook Gives Businesses A Boost | Social Marketing Cluster Facts

By Lea Scudamore
  • April 16, 2016
a man on a fat tire bike, biking through the winter snow with their dog
  • News & Events

Bike & Hike Duluth! An Insider’s Guide To Top Trails: From Easy To Oofta

By Mitch Larson
  • April 16, 2016
two circles, each having a speaker at the zenith digital marketing conference 2016
  • Conference Coverage

Mobile-Social Web Marketing Reality Checked: Q & A With Cindy Krum & Emily Grossman

By Trisha Taurinskas
  • April 15, 2016
a man looking through a magnifying glass
  • Psychographics

Psychographic Geekdom: Targeting The MOST Passionate Audiences | Hot House

By Kevin Watterson
  • April 14, 2016
A close-up, dramatic photo of a grey horse with its mouth wide open, exposing its large teeth and tongue.
  • Branding

Passing The #SNARK Test: How To Keep Your Brand From Being An A$$

By Kevin Watterson
  • April 11, 2016
Social media cluster facts
  • Paid Social, Video

Twitter Pairs With NFL And Facebook Heats Up Video | Social Marketing Cluster Facts

By Alexis LeBlanc
  • April 8, 2016
two speakers who will speak at Zenith Digital Marketing Conference 2016
  • News & Events, Zenith Conference

#Zenith2016 Speakers Exposed! Q&A With Michelle Stinson Ross And Jen Jamar

By Trisha Taurinskas
  • April 8, 2016
A photograph of a string art network on a wooden board, where brass nails connected by golden threads are topped with the Pinterest 'P' logo.
  • Psychographics

NEW Pinterest Targeting Reveals (Major) #Shopping Intent | Psychographic Hot House

By Gretchen Gautreaux
  • April 7, 2016
Lea holding a small flame in one palm and a cloud with a miniature, distressed version of herself standing on it in the other. The background is a bright blue with a pink, dripping donut pattern on top, and a green box in the corner contains the hashtag #SMCF.
  • Paid Social

Facebook Goes Big, Twitter Makes Marketers Happy | Social Marketing Cluster Facts

By Lea Scudamore
  • April 1, 2016
A vibrant, digitally painted image featuring a central, glowing human silhouette overlaid on a chaotic, abstract collage of currency and dollar bill fragments in swirling red, yellow, green, and blue colors.
  • Paid Social, Psychographics

Facebook Persona Buyer Targeting Part 2! Psychographic Hot House

By Merry Morud
  • March 31, 2016
The entrance of the Bayfront Festival Park
  • News & Events

#StayTheWeekend: Duluth Fun For Kids Of All Ages (And The Kid In All Of Us)

By Meghan Kimber
  • March 30, 2016
Overhead view of a tablet displaying HTML code, a cup of tea, and a hand-drawn website wireframe on a wooden desk.
  • Content, Marketing Strategy, SEO, AEO, GEO & Organic Discoverability, Web Development

9 Tips For Building Marketing-Friendly Websites

By Joe Warner
  • March 29, 2016
A flat lay photo of a vintage film camera with a black leather case and strap, resting on a rustic wooden plank surface.
  • Paid Social, Psychographics

Targeting Instagram Affinity Audiences From Facebook | Psychographic Hot House

By Rachel Malone
  • March 24, 2016
A man with a surprised expression looking up at a zoetrope-like animated circle of figures that rotate around his head, showing a looping GIF of early cinematic figures.
  • Video

GIFs and Cinemagraphs in Digital Marketing: The Art of Repetition

By Jacob Swanson
  • March 21, 2016
#SMCF blog header
  • MarTech & Data Integration

Snapchat Gets Noticed, Facebook Taps Artifical Intelligence | Social Marketing Cluster Facts

By Alexis LeBlanc
  • March 18, 2016
Lea taking a selfie with her phone, making a puckering face. Lea's reflection in the phone's screen shows an exaggerated, surprised expression. A large lime-green text box overlays the image, reading "SOCIAL MARKETING CLUSTER FACTS."
  • Organic Social

Twitter Feed Marches towards Madness and Social Channel Encryption Drama |Social Marketing Cluster Facts

By Lea Scudamore
  • March 18, 2016
A vibrant, digitally painted image featuring a central, glowing human silhouette overlaid on a chaotic, abstract collage of currency and dollar bill fragments in swirling red, yellow, green, and blue colors.
  • Paid Social, Psychographics

Part 1: Facebook Buyer Persona Targeting Exploration & Combinations | Psychographic Hot House

By Merry Morud
  • March 17, 2016
A silhouette of an old industrial building, topped with a water tower, and a large steel arch bridge against a dramatic orange and purple cloudy sunset.
  • Conference Coverage

Zero Rankings, Search + Social Mash-Ups And The Minority Report: Highlights From Portland’s 2016 SearchFest

By imelda
  • March 15, 2016
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