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News & Insights

The News You Need series blog header from AIMCLEAR features a newspaper over chat bubbles hovering over the globe.
  • Industry News

News You Need: May 8th

By Susan Wenograd
  • May 8, 2020
Business people working generating ideas to hit targets.
  • Paid Marketing, Paid Search, Paid Social

Paid Search and Social During Critical Times – Fireside Chat

By Lea Scudamore
  • May 7, 2020
Python in a Marketing World: Episode 1 - Reporting with the Google Analytics API
  • Analytics & Reporting, MarTech & Data Integration

Python in a Marketing World Episode 1: Reporting With The Google Analytics API

By Michelle Robbins
  • May 5, 2020
Hosted by Joe Thornton and Erik Stafford
  • Marketing Strategy, Paid Marketing

Message Strategy During Critical Times – Friday Fireside Chat

By Lea Scudamore
  • April 30, 2020
Picture of Englishman Island in the Boundary Waters, to illustrate a sandy beach resort
  • Marketing Strategy, Public Relations

Marketing MN Resorts, RV Parks, & Campgrounds: Free AIMCLEAR Webinar Tuesday, 4/28

By Marty Weintraub
  • April 26, 2020
Graffiti that says "Made in Crisis"
  • Account Management, Digital Marketing

Six Ways to Pivot Your ABM Strategy During a Crisis

By Daniel Morrison
  • April 21, 2020
The devices people of all abilities use to connect.
  • Content, SEO, AEO, GEO & Organic Discoverability, Web Accessibility, Web Development

WCAG and SEO: Why ADA Compliance is Good for Users and for Search Engine Optimization

By Lea Scudamore
  • March 19, 2020
Blue background with a white line going across the page and into a shape of a heart
  • Marketing Strategy

Brand Leadership & Ethical Profitability During Times Of Crisis

By Erik Stafford
  • March 17, 2020
flight delayed sign, because this post is about a false delay notification
  • Organic Social, Public Relations

TripIt & Negative Reputation Management: How NOT to Handle an Upset Customer

By Marty Weintraub
  • March 9, 2020
duluth lift bridge for decoration
  • Culture, Integrated Marketing, Jobs

Anatomy of an Integrated Marketing Job Description: Paid Marketing Account Services Manager

By Marty Weintraub
  • March 6, 2020
Erik Stafford and Marty Weintraub
  • Creative Services, News & Events

AIMCLEAR‘s Dream Team Expands: Welcome Erik Stafford, Creative Director

By Marty Weintraub
  • January 8, 2020
A large clock face floats in a galaxy of stars to introduce our post.
  • Integrated Marketing

Sick of Marketing-Guru Futurists? What WON’T Change in 2020

By Marty Weintraub
  • January 2, 2020
Image of one man with a rocket strapped to his back to launch with a fulcrum.
  • Integrated Marketing, Marketing Strategy

Agency Selection Essentials: Brand Partner NOT a Media Buyer – Interview with AIMCLEAR CMO Susan Wenograd

By Mark Traphagen
  • December 18, 2019
Graphic of wheelchair icon over a circuit board
  • Web Accessibility, Web Development

Website Accessibility: Do The Right Thing or Risk Big $$$$$$

By Lea Scudamore
  • December 12, 2019
Illustration of a man walking through a storm holding an umbrella
  • Branding, Public Relations, SEO, AEO, GEO & Organic Discoverability

Deepfakes, Brand Reputation, & Peloton Remind Us How NOT to Handle a PR Problem

By Michelle Robbins
  • December 9, 2019
Image of sports car speedometers on crashing waves
  • SEO, AEO, GEO & Organic Discoverability

24 Best BERT Resources: Get Up to Speed with Google’s Big Update

By Mark Traphagen
  • November 26, 2019
Three gears with the sun in the background to demonstrate connectedness.
  • Marketing Strategy

6 Fatal Barriers to Innovation & 2 Magic Words to Inspire Marketing Vision

By Marty Weintraub
  • November 18, 2019
Photo of various antique toy robots
  • Paid Social

Chat Bots: Funnel-Blasting Automation for #CONVERSION

By Tim Halloran
  • November 1, 2019
Road in desert with "Goodbye" on it introduces the post, Wave Bye Bye to These Digital Marketing Trends: Pubcon Speakers Speak Out
  • Conference Coverage, Digital Marketing

Wave Bye Bye to These Digital Marketing Trends: Pubcon Speakers Speak Out

By Mark Traphagen
  • October 23, 2019
Medieval battle scene introduces our post, Your Story Made Epic: Instagram Unveils Story Ads Templates.
  • Paid Social

Your Story Made Epic: Instagram Unveils Story Ads Templates

By Susan Wenograd
  • October 18, 2019
Earthquake crack in roadway representing shifting landscape of paid social ad platforms
  • Paid Social

2019 Digital Ads Recap: Paid Advertising Shifts and Brands in Denial

By Susan Wenograd
  • October 17, 2019
A swarm of bees returning to the hive to introduce our post Digital Marketing Buzz: What Marketers Talked About Most at Pubcon 2019.
  • Conference Coverage

Digital Marketing Buzz: What Marketers Talked About Most at Pubcon 2019

By Mark Traphagen
  • October 16, 2019
Woman singer in a white dress in a dark space and one spotlight shining down introduces our post, Instagram Story Ads Sucking? Try These 3 Things to Make Them Sing!
  • Paid Social

Instagram Story Ads Sucking? Try These 3 Things to Make Them Sing!

By Susan Wenograd
  • October 4, 2019
A little boy in a bright yellow jacket and backwards hat in a hiphop pose introduces our post, Instagram Stories Not Your Mommas Ads.
  • Paid Social

Instagram Stories: This Ain’t Your Momma’s Ad Unit

By Susan Wenograd
  • October 1, 2019
A green sprout comes up through the pavement to introduce our blog post, Four ways to use non viral content.
  • Content, Integrated Marketing

4 Ways to Bring Your Non-Viral Content Back from the Dead

By Mark Traphagen
  • September 27, 2019
AIMCLEAR Adds Martech Mega-Talent Michelle Robbins to the Team
  • News & Events

AIMCLEAR Adds Martech Mega-Talent Michelle Robbins to the Team

By Marty Weintraub
  • September 26, 2019
human skeleton working on a white laptop
  • Content

Is Non-Viral Content Dead on Arrival?

By Mark Traphagen
  • September 24, 2019
A goldfish announces the AIMCLEAR conference schedule to a school of goldfish.
  • Conference Coverage, News & Events

See AIMCLEAR LIVE

By Lea Scudamore
  • September 18, 2019
How to avoid LinkedIn connection spam.
  • Organic Social

Stop LinkedIn New Connection Spam with This Blunt Direct Message

By Marty Weintraub
  • September 17, 2019
Susan Wenograd
  • Marketing Strategy, News & Events

AIMCLEAR Names Susan Wenograd New CMO

By Joe Thornton
  • September 11, 2019
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Suite 200
Duluth, MN 55802
SAINT PAUL 235 6th Street East Suite 201 St. Paul, MN 55101
DETROIT 440 Burroughs St Suite 150 Detroit, MI 48202

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